Madison Cabinets LLC Announces New Customer Reviews System

Online, June 5, 2012 (Newswire.com) - Madison Cabinets founder Nathan Sloas recognized the online groundswell toward customer reviews. "Those businesses who have positive reviews stand out off the page whenever someone searches. Those who don't get lost in the shuffle" -- Nathan Sloas owner and founder of Madison cabinets

A recent statistic showed 83% of searchers are swayed to purchase from a company who has positive reviews versus a company who has little or no reviews. And of course those companies who have negative reviewscause searchers to pause and usually click away.

So Madison Cabinets has decided to put an active focus on reaching out to customers. Their system encourages customers at 3 steps in the process to do a review.

Those stages are:

Once the job is immediately completed, a few days after during the e-mail and phone call follow-up, and within the next few months if the customer still has not left a review. At this point a quick follow-up is done to see if they could take a few moments to write a short blurb about their experience with Madison Cabinets.

Many customers have a Gmail account and so can easily leave a review when they're logged into their Google account. And of course Yelp is another big source for reviews. It's so big many consumers out there already have a Yelp account. This makes it very easy for them to log in and leave a review.

The biggest thing about getting customer reviews is awareness. Most local business owners simply don't ask for reviews. Those that do don't ask often enough. It's not about pestering the customer. But it is about gentle reminders and nudges every so often so they'll remember.

It's okay to ask a customer 3 or 4 different times during the year to leave a quick review. Most consumers online report they don't have a problem being asked a few times a year to talk about their experiences with their favorite businesses.

Madison Cabinets focuses on getting customer reviews and implements a structured system to do so. Many local business owners should follow Madison's lead.