Use Drones to Carry the Marketing Message

Los Angeles, September 17, 2015 (Newswire.com) - Hoovy was started by Eugene Stark just 6 months after he completed his MBA at USC. While working with SpaceX, he realized the potential of robotics and saw an opportunity to apply that for marketing and promotions. Innovation in every field is necessary considering the changing needs and behavior of the consumers. A new idea or concept by itself appeals to the masses, who like the integration of cutting edge technology and a new communication process and flying drones attract eyeballs and engagement.

By attaching a big banner to a drone named Advatar, brands attract attention at any place. Advatar is an octacopter that carries a wind resistant banner and is equipped with latest safety sensors like wind speed and GPS. This ensures the stability in the air to reach out to larger area of people. With some successful “flights” the demand for Hoovy is increasing rapidly.

"We started pitching to clients in January 2015 and got tremendous response. We work with the clients to support creatives and test multiple new features and make promotions a fun and engaging experience."

Eugene Stark, Founder and CEO

Hoovy is led by Eugene and Igor Stark. Hoovy currently has a team of 10 people (including engineers and part time business development). Hoovy as an advertising platform is less expensive and generates more conversations about the ad. Every time Hoovy flies, they always follow all the FAA safety guidelines - never fly above people, always measure the wind velocity to make sure it is safe to fly, and never fly in bad weather. At events they usually hover the banner above a promotional tent, on the beach they set up a tent or fly above water, and on private property they either hover above a building or block off an area to hover above.

Hoovy has flown for clients at events, commercial plazas (they get owner's permission if flown above private property), beaches, etc.

They have flown for some local businesses and are in talks with big companies to develop innovative ways of giving ariel exposure to the brands.