Make It Ruby Encourages Tween Girls To Be Eco-Friendly

Online, February 22, 2010 (Newswire.com) - [San Francisco- 22 February 2010] MakeItRuby.com, the only online eco-friendly DIY magazine for tween girls. Every project starts with one of Ruby's "3 R's" of reusable, renewable and re-purposed materials. Being mindful of parent's checkbooks, many of the basic materials can be readily found in the home or in most cases cost under $5. Starting Monday February 22, Make It Ruby unveils a brand new look and will feature over one hundred DIY projects with an emphasis on sustaining the environment. Full of fun do-it-yourself projects, Make It Ruby is a positive outlet for self-expression and confidence-building for tween girls.

"When I was a young girl my grandmother encouraged me to express myself through arts and crafts which laid down the foundation that gave me confidence to achieve life goals," comments Make It Ruby co-founder Joie Gharrity. "My dream has always been to help young girls find their creative voice. Make It Ruby incorporates my two passions creativity and taking everyday objects that typically would be thrown away and making them into valuable and fun DIY projects."

Gharrity, a former manager in creative development for Disney-ABC Television Group's Stage 9 Digital Media, partnered with long-time friend John Frazier for the venture. Frazier, an art director and stylist who has worked for companies like JC Penney, Land's End, Kellwood, and others, is the creative director for Make It Ruby. "We like presenting cutting edge projects that are green inspired. We always put a unique and different twist on each project that won't break the bank."

Make It Ruby, LLC
Make It Ruby is a San Francisco-based company created to produce quality, rich content for the ever-growing tween market through a safe and fun online experience. Its first online magazine, MakeItRuby.com launched August 2009. The site focuses on eco-friendly fun how-to's and do-it-yourself (DIY) projects with materials easily found at home, making for a very cost-conscience approach. The company includes a management team that represents over 60 years of expertise in creative content development, publishing, marketing, design, and entertainment.

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