Mao Shan Café Caters to China's Taste for Durian

KUALA LUMPUR, Malaysia, April 24, 2018 (Newswire.com) - Mao Shan Café, a stand-alone subsidiary of TFP Inc., plans to open a series of boutique cafes serving various durian savories, pastries, coffee and other related unique foodstuff, by the 3rd Quarter in China.

The increasing popularity of durian in China has led TFP Inc., a large private equity firm involved with durian production and export, to venture into durian franchising in China through Mao Shan Café.

The durian mania extends to food with the unique durian taste. Mao Shan Café offerings will include durian cakes, durian coffee, durian Ice-cream, durian waffles and a host of other products that are based on Malaysia's 'Musang King' breed of durians.

Mao Shan Cafe

China’s fascination with the “king of fruits” has become so huge that Malaysian durian plantations have begun to limit visitors to curb the influx of tourists from China.

Chinese customs have revealed that over 250 tonnes of durians are imported annually, with the Ministry of Commerce estimating that Malaysia’s durian economy will triple within the next few years. China’s increasing taste for Malaysia’s durians has raised prices and motivated a series of new and unique durian-based products to cater to wealthy Chinese consumers.

The durian mania extends to food with the unique durian taste. Mao Shan Café offerings will include durian cakes, durian coffee, durian Ice-cream, durian waffles and a host of other products that are based on Malaysia’s “Musang King” breed of durians.

Chinese consumers are extremely open to durian-based products with its use as a flavouring increasing from 0.82% in June 2014 to become 1.34% in the following year.

In the first-ever Malaysia Durian Festival held in November 2017 in Nanning, China, Malaysian ministers used the festival to promote Malaysian durians and managed to attract 165,000 people. TFP Inc., among other durian exporters, shipped 5000 kilograms of durians for the festival.

There have been discussions for the festival to be held in various other cities in China as well, such as Hanjiao, Xiamen, Guangzhou and Beijing.

Mao Shan Café attains their durians direct from Malaysian durian plantations owned by TFP Inc., which boasts a world-class supply chain infrastructure utilizing blockchain technology, bringing the freshest durians from the farmers to the consumers.

The Mao Shan Café franchise expects to open their 100^th store in China by 2020, and its 200^th store by 2022, aiming to be listed on the main board of the China Exchange during that time.

Source: The Funding Partners