Mark McClure's Insane Marketing Book Sends Shockwaves In Business World

Online, April 27, 2011 (Newswire.com) - Serial Entrepreneur and sales and marketing guru, Mark McClure, of Dallas, Texas has irked one of his former clients with the announcement of his upcoming book, Insane Marketing Strategies (http://www.InsaneMarketing.net) In it McClure exposes marketing strategies and ideas for small business owners and Internet marketers that most would call unorthodox and highly effective, and others would call proprietary and secretive.

"Back in 2003 we hired Mark McClure to increase the sales and traffic to our website, as the traditional media approach we were taking was not working. At that time we were generating $12,000 a month in euro's and he told us he would fix it. We paid him $25,000 euro's for his advice and he taught us a technique that immediately shot our traffic up tenfold and increased our sales the next month to $175,000, and we couldn't be happier. However, he has now told me that he intends on showing others this technique in his book and I find that appalling since we paid him $25,000 for that same advice. Therefore, that information is ours and not for him to share. In my opinion it is proprietary," XXXXX said. XXXXX asked that he nor his company be identified.

When we approached McClure about the comments he had to this to say;

"So what I am suppose to do? Every time I come up with a new marketing idea that I share with someone, they own it? First of all, the technique I showed XXXX in 2003 I had used many times before with huge success and it is a technique I share today with my private clients. I allowed XXXXX to apply it to his online golf business and he now makes $175,000 a month with it. I charged him $25,000 for the advice and it worked out well for him. Doesn't mean he owns my ideas. Secondly, in my new book and audio program, Insane Marketing Strategies (http://www.InsaneMarketing.net) that is not the only technique I share. I am going to expose about twenty five other strategies and ideas that allowed me and my clients to sell millions of dollars in products and services online and offline. Ideas and strategies it is safe to say 99% of entrepreneurs out there have never seen before, and if these ideas will help make millions of dollars for those that apply them, than I couldn't be happier," McClure stated.

After reviewing the book we tried to reach out to some of the people McClure mentions in Insane Marketing Strategies and get their opinion on the release of his book. We were able to track down Clayton Rackley, CEO of Shadow Enterprises and Novell Supplies.

"We hired Mark to help us squeeze more revenue out from our current database and possibly generate some new ones, which is hard in the cutthroat business of roofing supplies. He came in, tore apart the ad copy for our direct mail pieces, rewrote and redesigned everything to appeal to our target market and had us invest $1,500 in the direct mail campaign. Based on his advice and strategies we generated $120,000 in business over the next 90 days. Am I upset he exposes this in his new book? Heck no. If he can help someone else like he helped me with information I never knew existed ,than God bless him," Rackley ended.

A network marketing multi-millionaire who has used Mark McClure's strategies with resounding success added this and also asked not to be identified;

"Mark's ideas have help me build a huge down line while my peers have struggled and I am forever grateful. However, he knows I am not thrilled that he is going to expose one of the techniques he taught me called the Millionaire Mindset, a marketing idea that caused my down line to explode and recruitment to go through the roof. But it's his ideas and he can do what he wants with them. I am just thankful I had the privilege of using them for so long while before he wrote this book."

When asked if he had any final thoughts McClure was not shy;

"I think it's joke how you can print comments from people and make them anonymous. If they are going to comment about me I should be able to mention them in my rebuttals. I think that is crappy journalism if you ask me. But your going to print what you (deleted) want to anyway. So (deleted) print it. "McClure ended.

Look for Mark McClure's Insane Marketing Strategies (http://www.InsaneMarketing.net) to be released April 28th online.

Though many whose secrets will be exposed are not going to be happy.