Market Research Firm Decipher To Lecture at Upcoming Conferences

Online, May 25, 2011 (Newswire.com) - Decipher, a comprehensive market research services firm, today announced that its president Kristin Luck will be lecturing at several upcoming conferences. She will be covering new issues surrounding survey respondents, mobile research and more.

On Tuesday, May 31, Luck will be participating in a panel entitled "The survey respondent - headed for extinction?" at The Marketing Research and Intelligence Association (MRIA) 2011 National Conference in British Columbia. The panel will be covering the changing face of research and how this is impacting respondents.

On June 2 at the Council of American Survey Research Organizations (CASRO) Technology Conference in New York City, Kristin Luck is speaking on evolving mobile research methods. She will address how the ubiquity of mobile devices has impacted the manner in which research firms must reach respondents on their own turf. Also speaking at CASRO is Decipher vice president Bonnie Sherman, who will be serving on an interactive panel covering new trends in market research online communities.

On July 20, Luck will be lecturing on "Balancing rising trends in mobile market research with respondent privacy issues" at the 2nd International Conference on Market Research in the Mobile World in Atlanta. This important topic is at the forefront of the market research industry, as companies struggle to reach people on their mobile devices, while also ensuring that there are proper communications and safeguards regarding the security of collected data.

About Decipher
A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn't interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights. http://www.decipherinc.com

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