Marketing Guru Mark McClure Exceeds Devotion Vodka Sales Projections For October

Online, October 25, 2011 (Newswire.com) - You may have seen his show, "Insane Marketing Strategies" on the Fox Business Network, or attended one of his sales and marketing boot camps in the past, now Mark McClure is putting his money where his mouth is and implementing his expert sales and marketing strategies in the real world, as he takes over as the exclusive marketing arm in New England for the ultra-premium spirit, Devotion Vodka.

After acquiring the sales and marketing rights for New England to the explosive, growing vodka brand developed by nightclub impresario and branding expert Andrew "Drew" Adelman" on October 1st, McClure immediately went into action by hiring an elite sales team and formulating an "outside the box" branding and marketing strategy that would not only increase the image of the Devotion brand in New England, but continue to generate sales from existing accounts while acquiring new ones. In his first week at the helm, McClure and his team opened up more than 100 new accounts in Massachusetts alone, beating sales projections by more than 250% and sold out of the inventory in under 10 days, inventory that was projected to take at least 30 days to deplete.

"When I acquired the rights for New England I did so knowing that I was taking on a brand that was nowhere near reaching its full potential. Devotion Vodka is the only vodka on Earth that is infused with protein but more than that is sugar free, Gluten-free and low calorie while at the same time delivering an ultra-smooth, premium taste that the Grey Goose and Ketel One's of the world cannot. They are in 28 states, have a growing celebrity culture behind it (featured on Leno, Conan, Barbara Walters, promoted by Mike "The Situation" Sorrentino and UFC fighters, featured in all the major celeb and fitness magazines and websites, etc.), a rock solid, experienced management team in Adelman, Mike Calleja and Bob Jones, and are literally poised to become America's #1 vodka by the summer of 2012. My team and I consider it a privilege to have been able to partner with such an incredible brand as Devotion, and I consider it a privilege to have such an incredible sales team", McClure stated.

"Mike Pingeton has been a outright superstar, followed by amazing work from Pat White, Walter Craven, Barry Miller and two new seasoned beverage reps Michael Patt and Ed Peterman. These guys are the real stars, amazing work ethic and great closers. And more importantly having Paula Wallem running our back office and keeping us all in line. As a star at Exxon Mobil for many years, she has been a rock for us through the immediate growth", he added.

And Devotion Vodka is currently singing the praises of McClure and his sales team......

"Mark McClure and his team blew out of the water the projections we laid out initially. Mark and his team are the real deal, and have made the liquor industry in New England stand up and take notice. They are just getting started. I can only imagine what sales will look like once he and his team have 3 full months behind them, we are looking forward to seeing what those numbers are," stated Michael Calleja, National Sales Director and partner in Devotion.

In December McClure will be hosting his "Devotion Poster Girl Competitions" in an effort to find three young ladies to premiere on the Devotion promotional posters, set to be displayed throughout New England in more than 4,000 retail and restaurant outlets. In addition, McClure will be promoting his "Devoted diamond" give-away where buyers of Devotion in retail outlets will receive a "diamond" with each purchase and will be able to take it to a participating jeweler to have it appraised and one lucky person will discover the real one worth more than $2,000.

When we commented on the uniqueness of his marketing techniques (especially after reading his book "Insane Marketing Strategies") and whether these strategies would work in the beverage industry he had this to say;

"The thing about Devotion Vodka is once people taste it, the brand sells itself. You will be floored by the smoothness and taste. However, you can have the best product or service in the world if no one knows about it you will have skinny kids. And that is my objective; to introduce the Devotion brand to the public in as many creative ways as I can and that includes the poster girl competition, diamond giveaway and twenty other marketing and branding ideas we haven't each scratched the surface with. And by June of 2012 I can guarantee you that people will be clamoring for Devotion Vodka as a replacement for Kettle One, Three Olives and Grey Goose on taste alone and it will all have been worth it. Plus, we are having ball doing this," McClure ended.

Devotion Vodka is distributed by M.S. Walker and can be found in all fine restaurants, clubs, bars and liquor stores throughout New England. To learn more about Devotion go to www.DevotionVodka.com