Marketing Help for Authors

Online, December 20, 2012 (Newswire.com) - Authors who are looking for guidance in strategically marketing and positioning their books, on a budget, now have a programme to guide them.

On 17 December 2012 Savvy BestSellers launched a new coaching programme for authors called Creating a Best Seller Campaign on a Shoe$tring.

According to Online Book Marketing Specialist at Savvy BestSellers, Eunice Nisbett, the programme arose out of the need for authors to receive targeted assistance with their book marketing efforts.

Mrs Nisbett observed that "most authors operate within a budget and although a wealth of information is available on book marketing, many authors are still at a loss as to what is the best approach to presenting their books in front of their target audience, and raising the ranking of their books."

Speaking on the launch of the programme, Mrs Nisbett said that authors had shared their frustrations at spending countless hours marketing their books, without the desired results. This programme was designed for authors who wished to be specific and focused in their marketing and needed help in creating their best seller campaigns.

The new programme will guide authors in enhancing their online brand, help them identify the audience specific to their books, teach them to re-purpose their content, and show them how to conduct strategic virtual book tours. It will also help them to correctly position their books.

Authors who are interested in benefiting from the programme, and who have the passion and drive to take their books and writing to the highest level, will find the programme details at http://www.savvyvirtuals.co/bookmarketing/shoestring/.