Marketing Insights and Advice Blog, Tarun Speaks, Encourages Businesses in India to Succeed

Online, March 9, 2014 (Newswire.com) - Characterized by ever-changing trends and cutthroat competition, the world of business and marketing can be intimidating to many hopeful entrepreneurs who decide to test the waters. For people who have success stories to tell, the journey is not always easy. Being equipped with the right knowledge and strategies for implementation is key to becoming the best business in India.

Tarun Gupta, a successful marketing guru, shares to aspiring business owners the ins and outs, as well as the dos and don'ts of the business. His blog TarunSpeaks.com is chockfull of effective marketing tips that he has been applying in his own career as business founder and owner and researcher.

Tarun Gupta is the founder and CEO of Pole Vault Consulting, which has provided consulting services to various business giants. Essentially engaged in the novel and unique concept of organizational networking, the company caters to foreign companies trying to enter the Indian market, as well as Indian companies trying to expand in India by leveraging new markets or enhanced offerings.

At TarunSpeaks.com, Tarun Gupta has published "Strategic Comparison of Coffee Brands to Incorporate Best Business in India" which places the spotlight on the distinctive characteristics and features of the popular coffee shops in India, namely Starbucks, CCD, Costa Coffee and Barista Lavazza. Through the study, Tarun Gupta highlights each of the business' Promotional and Marketing Strategies, Target Customers, Shop Location, Pricing Strategy, Store Ambience, Service time and Staff attitude.

While making suggestions and recommending on how each of the coffee businesses fare and how they can further succeed, Tarun Gupta also engages the readers by requesting them to vote for the best course of action for the coffee shop to fare better in the market or improve its current standing in comparison with the competing businesses.

Tarun Gupta also tackled the current challenge to retailers in the midst of the rise of smartphones. His write-up, titled "Business Level Strategy: How Retailers Are Integrating Mobility" encourages every entrepreneur to invest in and leverage the ubiquitous technologies and apps that are significantly influencing business operations on a global scale.

To find out more about Tarun Gupta's business insights and recommendations backed by in-depth research, please visit http://www.tarunspeaks.com for information.