Marketing Partnership Fuels Global Growth

TIPPERARY, Ireland, June 22, 2018 (Newswire.com) - A strategic partnership with business to business (B2B) marketing specialist, Maverick Communications International, is powering significant worldwide growth for expert business improvement consultancy, Leading Edge Group. With this collaboration in place, Leading Edge Group has access to the expertise and resources required to build a strong communications and marketing engine to power long-term company growth, as well as supporting immediate commercial targets for the year ahead.

Unique partnership model

Our senior management team benefits from high-level strategic thinking and direction, and access to a team of experts in highly specialised areas means better results and more bang for our buck.

Joe Aherne , CEO, Leading Edge Group

Key to the success of the agreement is a unique partnership model, in which Leading Edge Group has fully outsourced the role of Group Marketing Director to Maverick Communications International.

Managing Partner at Maverick, Shellie Byrne, explained: “Operating as an extension of Leading Edge Group’s internal marketing team, Maverick is responsible for directing overall marketing strategy and overseeing all planning and implementation at a global and market level. It acts as the central office from which all marketing activities are organized, providing guidance and direction to the whole Leading Edge Group team.”

As Leading Edge Group CEO, Joe Aherne, attests, the arrangement has significant advantages. “Our senior management team benefits from high-level strategic thinking and direction,” he explained, “and access to a team of experts in highly specialized areas means better results and more bang for our buck.” 

Seamless access to resources

While partnering with the Maverick team provides Leading Edge Group with access to an experienced team of strategists, marketing managers, media specialists, and designers, it also ensures Leading Edge Group utilizes its own internal marketing resources more effectively.

Joe Aherne continued: “It has also enabled our in-house marketing team to become a lot more focused, rather than being spread thin across all areas of marketing. Ultimately, it allows Leading Edge Group to focus on what we do best – empowering our clients to successfully embrace continuous improvement.”

Long-term approach

Building an effective global marketing engine is no quick task and both Maverick and Leading Edge Group are committed to a long-term partnership. All marketing activities are structured to align, not just with Leading Edge Group’s immediate goals, but also with the company’s long-term business objectives. Success stems from all teams working together to achieve the same commercial outcomes.

Joe Aherne agrees, concluding: “We are already starting to reap the rewards of a structured approach to implementing an integrated global marketing programme – from research and planning to reporting and measurement – where all thinking is joined up, all messaging is consistent, and all assets are leveraged across all markets.”

About Leading Edge Group

As a global leader in continuous improvement and business transformation, Leading Edge Group has been involved in educating and empowering organizations across a range of sectors for over two decades. Based on practical expertise, Leading Edge Group supports organizations of all kinds to develop, grow and realize their true potential through Lean practice.

About Maverick

Maverick Communications International helps global B2B companies stay at the cutting edge of modern communications and marketing. Its expertise can be harnessed to design and execute successful marketing programmes that deliver a sustained flow of high-quality opportunities and convert prospects into customers for ambitious, internationally-focused B2B brands.

For further information contact:

Shellie Byrne, Maverick Communications International
Caherelly House, Ballina/Killaloe Co.
​Tipperary, Ireland
Tel: +353 (61) 620 147

Source: Maverick Communications International