MarketSphere Marketing Receives Teradata APEX Award for Marketing Operations Consulting

Online, April 15, 2014 (Newswire.com) - MarketSphere Marketing received the Teradata APEX "Partner Innovation" award last month in Los Angeles, California. The award recognizes a partner's innovative use of Teradata Marketing Solutions to deliver measurable results for a client. The award was given for MarketSphere's work on a Marketing Operations project at a leading national mutual insurance company. This year's 13th annual Teradata Applications Excellence (APEX) awards recognized seven Teradata customers and partners in a field of more than 1,500 companies worldwide who use Teradata software. The award ceremony was held on March 12, at the J.W. Marriott during Teradata Summit 2014, an annual gathering of marketing solutions professionals from across the U.S.

"We congratulate all of the winners and thank Teradata for recognizing the hard work of the team, which included MarketSphere consultants, our Teradata partners, our client's professionals," said Brian Brownrigg, MarketSphere Practice Leader. "This award means a great deal to all of us, not only because of the great respect we have for Teradata and its products, but also because APEX award winners exemplify the best ideas and innovations in data-driven technology for marketing."

Eligible nominees for the APEX awards are end-user organizations with marketing solutions built on Teradata's marketing applications software. Award nominations were judged by executives from Teradata as well as previous APEX winners. Nominations were judged in four categories: Marketing Operations (MO), Campaign Management (CM), Integrated Marketing Management (IMM) and Digital Messaging, with specific requirements for each category. The Innovator of the Year Award honors a Teradata customer who has championed innovation within his or her team or organization.

Nominees in each category are judged according to the application implementation's strategic importance to the business as measured by financial return and measurable payback, customer impact, strategic advantage and ability to overcome challenges.

This Marketing Operations implementation project provided organizational structure needed to manage marketing materials and maintain compliance in the heavily regulated insurance industry. MarketSphere Marketing's extensive knowledge of the business landscape and Teradata's data-driven marketing applications delivered a solution that managed a wide range of products for all 50 states, as well as the unique regulatory requirements. In addition, MarketSphere was able to incorporate automated workflow processes that provide the most current versions of marketing materials. The advisory and implementation of Teradata's marketing applications offerings has drastically improved the marketing process, and reduced cycle turnaround time for the client.

For more information about this year's APEX award winners, visit http://www.teradata.com/News-Releases/2014/Teradata-Announces-APEX-Award-Winners-at-Summit-2014-Marketing-Conference/.

About MarketSphere Marketing
With more than two decades of service to the marketing technology industry, including experience consulting with 20 of the nation's top 80 marketers, MarketSphere Marketing provides technology and marketing managers with the tools and operations intelligence they need to control marketing chaos. Using a collaborative, problem-solving, change management approach that promotes user adoption, the company helps clients develop their marketing superpowers. As technology evolves, MarketSphere Marketing clients become stronger, faster, and better at gaining loyal customers. Visit MarketSphere Marketing at http://www.marketspheremarketing.com.