Martjack Set to Revolutionize Retail Commerce With its Marketplace Solutions

Online, June 9, 2010 (Newswire.com) - Martjack , a Multi-channel Commerce platform from Reasoning Global eApplications Ltd is turning into pillars of strength for Retail Commerce in India. The S-a-a-S (Software-as-a-service) solution which allows Manufacturers, Organized chain retailers & Single store owners to set-up ubiquitous eCommerce presence is gaining immense credibility as a preferred online retailing platform of choice. Apart from the existing solution, the unveiling of the latest retailing technology comprising collaborative tools which will become a part of the Martjack suite, is set to revolutionize online and retail commerce in India.

In a nutshell, Martjack is a 'Ready-to-Go' Retailing Solution rendering multiple capabilities to drive online as well as in-store engagements. The solution provides extensive array of features required to create customer touch points on online & mobile channels. It also drives in-store engagement through a kiosk based system - Martjack ConECT, back-end largely powered through Martjack stores.

Globally, internet users have witnessed a sharp surge in the past few years with the number of ardent online shoppers growing rapidly. Consumers today prefer to be well-equipped with the options available to them through online and offline merchants in their locality. Martjack helps drive such consumers into sales through localization support and automated rich product previews on Martjack powered stores.

According to Latest eMarketers Survey - "61 % users search online before making a purchase. Thus providing right info at the right time in right manner helps retailers in procuring higher customer leads from their online stores as well as uplifts shopping experience for netizens. Shoppers are also offered flexibility in product search with various search options available on online stores.

Martjack, at current supports retailers of any size to build an effective online presence with features such as Web2Store, Product Data-Bank, Shipping Management, Customer Lead Generation, Customer loyalty management. It also simplifies back-end processes for order management , order fulfillment, SKU's and customer service through ERP/POS integration.

Currently, Martjack has tie-ups in place with different service providers to fulfill various store requirements from payments to shipping. It provides a ready-made product-data bank of almost 1,20,000 products, thus simplifying product listing process for store owners. Retail Chains are also allowed to create local stores for their franchise as well as attract regional markets with targeted marketing campaigns.

Martjack Collaborative Commerce - Marketplace Solutions

Taking its vision - 'Create a dynamic and active online commerce Eco-system that can bring about the next retail revolution by creating an omnipresent marketplace. ' forward Martjack has launched in private alpha, first of its kind - "Collaborative Commerce" platform to re-invigorate online commerce with collective marketplace solutions. It largely empowers anyone to expand or create an e-commerce business leveraging the Martjack network retailers as suppliers.

Collaborative commerce is a unique industry product at final conceptual stage that can help retailers in realizing full-potential of their online stores. It helps them to ramp up their product offerings by utilizing vast network of Martjack powered stores. To create advantage for non-retailers, Martjack will also introduce "eShop Xpress" allowing them to participate in e-commerce growth without owning any real product inventory, in a sense as an affiliate marketer but with a difference of an existent full-fledged online store.

Another important aspect of collaborative commerce is to draw in power from the collective wisdom of masses. So Social commerce - a part of Collaborative Commerce, will allow anyone with a social media presence - Blogs,Social Networks etc to recommend or sell a product thus virilizing the online selling. This will be the major growth driver for online stores in future as people feel inculcated in the entire Commerce process.

Enthralled with the recent developments, Anubhav Kushwaha, Vice-President , Strategy & Alliances Commented, "Martjack has been on a growth path ever since its inception. In recent times, we have tested some industry-breaking retailing technologies harnessing the collective power of our established stores and new internet phenomenon - social media, in general. We will be publicly rolling out our 'Collaborative Commerce' platform in coming quarter. At current, Martjack is a 2000+ store network with an aim to revolutionize and accelerate the growth of e-commerce industry going forward."

Reasoning eApplications Global Ltd has brought a paradigm shift in the Commerce Landscape in India by bridging the gap between traditional and modern Commerce. It has conferred years of experience in building cutting-edge online retailing technology, bringing the same to the retailers at affordable costs. This has successively helped in creating and nurturing the perfect Eco-system for e-commerce revolution to take off in India.