Mattress Reviews Website QMattresses Pilots Comparison Section For Specialty Mattresses

Online, November 16, 2011 (Newswire.com) - Today, leading mattress reviews and ratings website, QMattresses, announced that it has launched a mattress comparison section on its site. With a tight focus on specialty mattress products, the comparison section is being piloted to gauge reader interest and engagement. According to Site Editor, Christopher Fitch, the section has generated its share of traffic already.

"Consumers who use our Mattress Reviews to narrow down their search can now compare some of the most popular mattresses and their features," Fitch explained.

Launched with three of the most popular specialty mattresses as the foundation, the comparison section allows site visitors to compare quantitative information about the mattresses. The TempurPedic vs area, for instance, let's visitors study how the leading memory foam mattress stacks up against discount brands Dynasty Mattress and Novaform, as well as the Sleep Number air bed and popular gel bed, iComfort.

"Information about Specialty Mattress products is one of the most sought out areas by consumers," Fitch explained. "By publishing quantitative data about this niche, we can better educate consumers and help them with their purchase."

The comparison section compares seven different mattresses, including TempurPedic, Dynasty and Serta iComfort, some of the leading products in their own right. Only relevant products are compared based on their quantitative features. The table arrangement allows those features to be easily compared from one product to the next.

In addition to helping visitors make better-informed decisions about their mattress purchase, the comparison section will keep visitors on the site longer. In many cases, visitors will discover other key areas of the site, such as the recently updated and published Value Mattress Ratings which rates select Value Mattresses on a 5-Star system that resembles some of the most respected financial instrument ratings systems.

"Our original objective remains," Fitch acknowledged. "To improve consumer knowledge and awareness about the mattress industry, its products and how it works. It's why we exist and outside of our mattress reviews, this new section reinforces this lofty goal."

QMattresses offers premium-quality mattress reviews as well as brand- and model-specific ratings based on existing customer feedback, warranty information and complaints. As a sleep-focused resource, the website also publishes sleep-related health information and a Frequently Asked Questions (FAQ) sections.