Mature daters as 'web savvy' as a younger online generation

Online, November 13, 2009 (Newswire.com) - A year after launch, and the online senior dating website www.funatfifty.co.uk has seen it's visitor numbers grow considerably month-on-month. It's subscriber base of mature single members has also increased rapidly.

FunAtFifty founder, Steven Booth, has put the site's growing success down to a number of things such as strong brand values, a clear site design, fantastic customer support and powerful user functionality. But he also believes an underlying reason is due to the increased use of the internet, in particular among a much older audience than previously thought.

"The internet is no longer just a playground for the younger generation or early adopters. The mature market has evolved from using the internet as a simple information based medium, and they're now using social networks for entertainment." Steven explains further, "As the retired generation usually have more free time available, we're finding that our customers are spending a longer time on our site per visit than you would normally expect with a younger user"

Online dating has seen a huge increase in the UK market over the last couple of years, and as more and more mature users start to use broadband services at home the market will continue to show signs of growth. www.funatfifty.co.uk was launched to primarily cater for the older generation in particular dating for the over 50s, it's services offer a safe environment for which single senior or mature daters can use to meet new friends or potential partners.

It's free to join Fun At Fifty as a basic member where users can then search the profiles of thousands of other mature singles over fifty. Full member subscriptions start from as little as £8.33 (GBP) per month and offer full messaging and emailing services as well as many other user facilities.

'If life begins at 40, then the fun starts at 50.' www.funatfifty.co.uk