Maxifier Hosts "Programmatic Chaos" Event with Industry Leaders to Educate Japanese Market on Growing Industry Shift

Online, July 9, 2013 (Newswire.com) - Maxifier, the global leader in programmatic premium optimization, today announced that its upcoming "Programmatic Chaos" event in Tokyo will take place on July 17. The company is bringing together U.S. and Japanese publishing and technology leaders to explore how the market is shifting toward programmatic, and what that could mean for the Japanese online advertising industry.

Presenting at the event will be numerous leading industry veterans, including Kirk McDonald, president of PubMatic and an advisor on the LUMA Partners board; Joe Zawadzki, CEO of MediaMath; Kenji Sudo, co-founder and CEO of KAIZEN Platform Inc.; and Jonah Goodhart, founder of Moat. With their collective range and breadth of experience in online marketing, advertising and technology, the speakers are at the forefront of the programmatic revolution and will explain how this trend is changing the whole industry.

The evolution of programmatic has been an important shift in the online advertising industry, but one that also brings many questions. How can advertisers harness its power? To what extent does it actually benefit publishers? Does the introduction of direct sales technologies impact the human touch needed in high-value inventory sales?

"Programmatic, and most recently programmatic direct, is dramatically changing the way publishers and the industry as a whole do business," said Denise Colella, President, Maxifier. "Japan is still in the initial phases of the adoption of programmatic approaches, and has a real interest in understanding how other countries are implementing new technologies and techniques to compete today. 'Programmatic Chaos' is intended to educate the market, as well as discuss issues around the challenges and choices facing Japanese businesses when assessing their business needs. Maxifier is excited to gather together innovative leaders in our space to debate and provide more clarity around what's going on."