Media Alert: Local Eco-Friendly Clothing Company SLOWCOLOR Hosting Launch Party

Online, March 22, 2011 (Newswire.com) - SLOWCOLOR, a Boulder, Colo.-based sustainable lifestyle clothing company, invites all socially conscious lovers of fashion to celebrate the launch of its collection of eco-friendly, naturally-dyed fair trade clothing on April 1 at the Solstice Center in Boulder.

SLOWCOLOR Launch Party

SLOWCOLOR scarves, made from 100 percent natural linen and offered in several rich, earth-toned colors including grey, rose, green, brown, yellow and blue will be available for purchase. All SLOWCOLOR products are made responsibly with vegetable-based dyes that are both safe for the body and the environment.

When: April 1, 6:00 - 8:00 p.m.
Where: Solstice Center, 302 Pearl St, Boulder, CO 80302

Refreshments will be provided by local businesses Tibet Kitchen and Mountain Sun.

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ABOUT SLOWCOLOR: SLOWCOLOR is an eco- and socially conscious fair trade apparel brand offering 100 percent natural fiber, naturally dyed clothing produced by weavers in Hyderabad, India. The Boulder, Colo.-based company was founded on the belief that as conscious consumers, we can harness the power of the marketplace and shift the attitudes toward environmental degradation and social inequalities. SLOWCOLOR is devoted to environmentally sustainable practices, to implementing fair trade policies that enhance the wellbeing of the socially disadvantaged and to providing its partners' employees valuable skills and employment at four times the typical wage paid to weavers in the region.

Fair trade clothing created by handloom weavers of India who receive a life-changing living wage. Environmentally sustainable and naturally dyed. Always.