Media Contact Service Moves to Main Street

Online, April 27, 2010 (Newswire.com) - Saluda, NC, April 14, 2010 - Blue Kangaroo, Inc., a virtual technology firm made up of PitchRate.com, Presskit247.com, SearchPressKits.com and PublicityResults.com has moved its operations from the virtual world to a brick and mortar setting.

Blue Kangaroo has seen exceptional growth since its inception in 2009, especially with its free media list service PitchRate.com (http://www.PitchRate.com). Blue Kangaroo CEO Drew Gerber says, "I'm really excited with what we've achieved. Our main goal is to aid those people who want to make a difference in the world - whether it's through the development of an online press kit, finding media leads, or learning PR tactics- gain the exposure they deserve in the media."

PitchRate.com is a free online service connecting experts with journalists from magazines, newspapers, radio, TV and online sources. Since it went online in February 2009, PitchRate.com has sent out distributions to tens of thousands of experts in an amazingly diverse array of topics.

Reporters use PitchRate.com to find experts on subjects such as publishing, marketing, parenting, finance, healthcare, interior design and product reviews. But PitchRate.com also includes requests for "everyday" experts - such as current queries for men and women to share their stories on how they've given back to their communities and what not to do when writing a business plan.

SearchPressKits.com is a database of online press kits created with Gerber's Online Presskit247 Technology (http://www.PressKit247.com). Journalists browse the database in search of experts who meet their needs, and when they find a relevant press kit, all the necessary information is conveniently located in one online platform (i.e., bio, headshots, testimonials, quotes, and contact information).

When the services of PitchRate.com are combined with the technology of SearchPressKits.com, journalists and experts are separated by only a few mouse clicks. PitchRate.com and SearchPressKits.com allow experts to be accessible on two online platforms all the time. Experts can pitch journalists and be easily found by them at the same time. "The power of PR lies in sharing your unique expertise, knowledge and perspective with the media and the public. PitchRate.com and SearchPressKits.com help you do just that," Gerber says. "Being featured in print, broadcast or online media can give you priceless publicity, with results you may not have even dreamed."

Experts and publicists can leverage their PR even further by taking part in the Publicity Results! media relations training programs (http://www.PublicityResults.com). Gerber adds, "Our programs provide step-by-step guidance to creating successful publicity campaigns and give anyone who has the desire to do PR themselves a leg up in an industry that is - many times - hard to navigate on one's own."