Media Experts Discuss The Potential Influence Of The iAd On The Competitive Mobile Advertising Market
The iAd will launch mobile ad campaigns from leading global brands including AT&T, Best Buy and State Farm.
Online, July 25, 2010 (Newswire.com) - (SAN DIEGO, CA) - Business Review Australia, the leading digital business publication for C-level executives in Australia, explores the potential capacity of Apple's latest offering, iAd. iAd, the latest in mobile advertising, will launch mobile ad campaigns from leading global brands including AT&T, Best Buy and State Farm.
In the article, Shaun Gregory, MD, O2 Media says, "The potential for mobile advertising is huge and there is a constantly growing number of offerings out there for consumers, so we welcome Apple into the mobile advertising market."
"Apple will no doubt enhance customer experience, but as well as that I believe privacy is essential. Offering customers the opportunity to opt in to receive relevant messages and offers is key to our strategy. If they don't opt in then they simply won't receive any ads," Gregory adds.
iAd will reach millions of iPod Touch and iPhone users, with advertisers already committing over $60 million for iAds in 2010 alone.
Read the full article here.
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Tags: Apple iAd, AT&T, Australian Business Magazine, Australian Business News, best buy, Business Review Australia, digital advertising, iPhone, iPod touch, Mobile Advertising Market, O2 Media, Opportunities for Advertisers, Shaun Gregory, State Farm
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