Medisim Ltd. Establishes U.S. Subsidiary; Names President and VP Sales

Online, January 13, 2010 (Newswire.com) - Holly Springs, NC - January 13, 2010 - Medisim Ltd., a global leader in body temperature measurement, is pleased to announce the formation of a United States subsidiary; Medisim-USA based in Holly Springs, N.C. Medisim is best known for the highly regarded Temple Touch thermometer.

John Wilson, who has led operations for Medisim Ltd. in America since 2008, has been named president of Medisim-USA. Wilson has more than 40 years of experience in the medical device industry including manufacturing, product development, marketing, sales, and business development with Omron Healthcare and Becton Dickinson.

Medisim's fever measurement products have been available in the U.S. market for more than five years, sold through a third party distributor.

"I look forward to the opportunities ahead as Medisim-USA shapes the future of the fever measurement market in the U.S.," said Wilson. "The formation of the U.S. subsidiary is the result of a desire to better serve our retail partners and to speed the introduction of our latest, patented technology in non-invasive fever measurement."

"Few people understand the medical device industry and the needs of our customers better than John Wilson," said Medisim Ltd. Chief Executive Officer Moshe Yarden. "His commitment to the health of our customers through quality medical products is unparalleled. John also brings the experience and vision to turn challenges in the health care industry into solutions."

Medisim-USA has also named Mark Jago Vice President of Sales. Jago has held numerous sales and marketing positions in the medical products industry, most recently as Vice President of Sales at Microlife, USA. He previously worked for Becton Dickinson, Unilever and Home Diagnostics, Inc.

Medisim Ltd. is the maker of Temple Touch thermometers. Temple Touch thermometers deliver clinically accurate, non-invasive core body temperature in only six (6) seconds by gently touching the thermometer to the temple. Because of this sensitivity, Temple Touch is ideal for use on a sleeping infant or child, and is a preferable alternative to traditional mercury or digital stick thermometers. It has quickly become a favorite of mom's and was recently awarded an iParenting Media Award and Mom's Choice Award.
The proprietary and patented technology behind Temple Touch products is so revolutionary that it has formed a new category in the thermometer market- conductive forehead thermometers. The product uses Medisim's patented R.A.T.E.™ (Rapid, Accurate, Temperature Establishment) technology which provides accurate detection of the core body temperature using conduction. Other temple or forehead thermometers use infrared technology which can be influenced by ambient or skin temperature conditions leading to a loss of accuracy.
In late 2009, the company was also awarded its second U.S. patent for "Non-Invasive Temperature Measurement" technology. The U.S. patent covers a unique technology to allow for non-invasive measurement of core body temperature using conduction rather than infra-red (IR) technology.
Temple Touch Mini thermometers can be found nationwide at Wal-Mart stores under the ReliOn® brand; the Temple Touch Premium is currently available at Walgreens®. A branded option will be introduced later this year. The company is also developing products for physicin offices and hospitals based on its patented non invasive technology. For more information on the Temple Touch thermometer, please visit www.templetouchthermometer.com.

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About Temple Touch:
The Temple Touch Thermometer is a conductive forehead thermometer that provides the convenience of a non-invasive temperature reading with the accuracy of an oral thermometer. Using Medisim's innovative R.A.T.E.™(Rapid, Accurate, Temperature Establishment) technology, the thermometer provides accurate detection of the core body temperature using conduction in just six seconds by touching the thermometer to your temple. The thermometer is so gentle it can be used on a sleeping infant or child. For more information, please visit www.templetouchthermometer.com.

About Medisim:
Medisim Ltd. was founded in Israel in 1995 by a group of professionals in the fields of physics,
engineering and medicine. Combining their know-how into extensive multi-discipline research, the company invented a novel method for determining accurate core body temperature in a fast and non-invasive way. This entirely new concept named R.A.T.E. ® (Rapid, Accurate, Temperature Establishment) positioned Medisim as one of the leading sources for precise temperature determination tools and created a new category - high-speed conductive thermometers for forehead temperature measurement. For more information, please visit www.medisim-usa.com or www.medisim-ltd.com.