Menchie's Now 'Celebrating Smiles' in 35 Communities Nationwide

Online, May 17, 2010 (Newswire.com) - Encino, CA (May 14, 2010) - Menchie's, one of the nation's fastest-growing retailers of self-serve frozen yogurt, today announced that it has opened its 35th franchise location at 5651 South Grand Canyon Drive in Las Vegas, Nevada.

Menchie's operates stores in California, Hawaii, Nevada, Texas, Ohio, Louisiana, Tennessee, Florida, Georgia, Maryland and Washington, and is looking to expand into new markets including New York, North Carolina, Alabama, Utah, and Alaska. Menchie's has 42 locations currently in development, and is poised to reach 70 open locations in 16 states by September 2010, and more than 100 locations throughout North America by the end of the year.

"As Menchie's reaches this milestone, it is evident that our franchise concept is a leader in the frozen yogurt industry," said Amit Kleinberger, CEO of Menchie's Group, Inc. "Thanks to our unique self-serve model, we have caught the eye of entrepreneurs looking for a proven franchise business with a high profit margin that is also fun and family-friendly."

Steve Shuler, a multi-unit franchisee who currently operates one store, has plans to open six more stores this year and five additional stores throughout Atlanta in the future stated, "I was interested in joining the Menchie's team because of the amazing product, proven unit level economics, and their involvement in local communities. Menchie's has provided me with the infrastructure and support that I need to make my store a success. I look forward to opening many more Menchie's stores and conquering Atlanta."

While other frozen yogurt chains have standard sizes and prices and charge for additional toppings, the self-serve model puts the customers in control, giving them the freedom to create exactly what they want. Menchie's customers help themselves to an unlimited mix of yogurt and toppings at a convenient self-serve station with more than 100 rotating yogurt flavors from cake batter and pomegranate tart to chocolate and vanilla, and more than 60 rotating toppings including fresh fruits, granolas, nuts, an assortment of candy and hot sauces. After crafting the perfect mix, the yogurt is weighed and paid for by the ounce.

Menchie's is more than just tasty frozen yogurt. Employees are trained to 'celebrate smiles' by creating an atmosphere that makes visiting each location a unique experience. The vibrant, inviting decor, interactive store experience, and upbeat, feel-good music create the ideal place for families to gather in relaxing outdoor and indoor seating areas.

Menchie's is also actively involved in the community, as stores typically partner with local schools in fundraising activities and education incentive programs. Annually, each Menchie's store donates thousands of dollars in cash and products to local schools to support student programs.

For information regarding franchise opportunities, please visit www.menchies.com/franchise.php

ABOUT MENCHIE'S FROZEN YOGURT
Menchie's is a fast-growing chain of frozen yogurt shops that provides customers the opportunity to create their own custom mixes. With a self-serve design, Menchie's offers more than 100 unique rotating flavors and more than 60 rotating toppings at each location. Servings are paid by the ounce so customers are only paying for what they take. Already a favorite spot among Hollywood's hottest celebrities such as Taylor Swift, Jennifer Lopez, and Justin Timberlake, and families across the country, Menchie's upbeat environment and endless selections makes it appealing for all. Menchie's has 35 locations open in 11 states, with an additional 42 currently in development, and is poised to total more then 70 locations throughout the country by September 2010. For more information, including franchising opportunities, visit www.menchies.com.

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