Men's Skin Care Introductions From MensMax.com Sets Sales Records

Online, July 19, 2011 (Newswire.com) - MensMax.com expanded it's product line from a single product, RestoreMax Skin Cream, to an entire family of MensMax branded men's skin care products including products for shaving, age-reversing facial skin care, and total body skin care. Over 12 products have been introduced, and the 6-month sales results are astonishing.
"We have enjoyed enormous success with our RestoreMax skin care product, and even though we had a difficult time finding media that would clear our advertising, sales have grown to unprecedented levels. We introduced the family of branded products to help expand our advertising options, and had no idea that these products would prove to be just as successful." Michael Dugan, President of MensMax.com™ explained. "We now have skin care solutions for men that address a better way to shave, anti-aging, and better moisturizing and skin hydration."
The MensMax ShaveMax Shea Butter Shave Cream has been leading the sales explosion, and sales of the complimentary product, MensMax After Shave Lotion has performed in direct correlation. MensMax Emu Oil Muscle rub has been popular among customers indicating that they are involved in athletics and fitness.
"Our greatest challenge is in identifying the specific demographics of men who need and order each of our products. The customer for RestoreMax Private Skin Care Cream can be very different from the man who orders our MensMax Emu Oil Muscle rub. Our advertising needs to adapt to specifically target the audience that will be most receptive to our product benefits and launch targeted campaigns in the media that delivers to those targets.", Dugan continued. "It is a great challenge to have, and we are using metrics and other forms of performance analytics to give us the intelligence to optimize our programs."
The new products now under the MensMax Brand include shea butter shave cream, after-shave lotion, muscle rub with emu oil, shea body butter, body scrub, and moisturizing shower gel. Other MensMax branded products focus on the specific issues affecting the skin on a man's face. They include facial cleanser, facial scrub, Action C moisturizer, and Vitamin C Toner.
For additional information on MensMax products contact, Michael Dugan, or visit: www.MensMax.com . MensMax.com (www.MensMax.com ) is a research and development company created to seek, identify, and market products that can help improve life for men. It specializes in health and skin care products that specifically address neglected or ignored aspects of a man's health, fitness, or quality of life. The company has accelerated its efforts to introduce more revolutionary products for men.