Messe Frankfurt Brings Ambiente - the World's Most Important Consumer Goods Trade Fair - to India

Online, December 4, 2013 (Newswire.com) - Messe Frankfurt, in partnership with the Export Promotion Council for Handicrafts (EPCH), proudly announces the launch of Ambiente India, leading trade fair for India's interior decor and home accessories market. As a vital destination for the wholesale and retail sector, Ambiente India 2014 will offer manufacturers, designers and suppliers of home decor and interior accessories the opportunity to network, showcase current trends, launch new products and discover the most exciting products for dining, kitchen, tableware and giving areas. Targeting interior designers, decorators, architects, wholesalers, retailers, and modern traders as visitors, the trade fair will take place alongside Heimtextil India from 19 - 21 June 2014, at Pragati Maidan in the nation's capital.

Mr Raj Manek, Managing Director, Messe Frankfurt Trade Fairs India Pvt Ltd stated: "Ambiente India 2014 will represent an ideal platform for showcasing products, developing contacts and uncovering a wide range of innovations in home decor and interior accessories. Coupled with Heimtextil India, the trade fair will provide the domestic market with a comprehensive arena for business, networking, and inspiration."

Economic background indicates a successful show launch

Factors such as rapid urbanisation, higher disposable incomes as well as the above-average growth of sectors like hospitality and real estate are key drivers of the home decor and accessories market and, thus, pointing to the significance of having an Ambiente event in India. According to a 2012 study by BRICdata, India's interior products industry is expected to reach a value of US-Dollar 48.5 billion by 2016 (at an annual growth rate of 11.34 per cent). Also, the consumer class, which is estimated to grow twelve-fold from approximately 50 million (2013) to 585 million by 2025 , is drawing global attention; not just because of its sheer market volume but also because of the tectonic shift in the nature of demand. Aspiring towards a better lifestyle, Indian consumers have demonstrated an increased appetite for interior decoration products, a trend increasingly reflected in their homes.

Ambiente India - a clearly structured show for discovering trends and creating business opportunities

Catering to the consumer needs of this nouveau-Indian, Ambiente India will showcase a diverse range of products, separated into the three clearly structured categories of Dining, Giving and Living. In the Dining section, buyers will be able to find strong brands, innovations and trends in the areas of table, kitchen and household, including glass, porcelain, ceramics, crystal, silverware, fine metal ware and modern designs in plastic. The Giving section will hold everything, from limited edition gifts, stationery and decorations to personal accessories, beauty and bath. International furnishing ideas, avant-garde design, home accessories and decorations for indoors and outdoors will be found in the Living section.

Mr Rakesh Kumar, Executive Director, EPCH said: "India's rapid real estate development coupled with the regions increased household incomes have created a demand for and fundamentally driven the interior decor and home accessories industry forward. Ambiente India 2014 will be the perfect platform for companies looking to set trends and create business opportunities in the Indian home interiors and accessories market, which is expanding at a rapid pace."

Ambiente India will be held at a time when the industry, from small order retail traders through to large volume purchasers, is looking to source products for upcoming buying periods like Diwali, Christmas and the wedding season. Also, the trade fair's strategic coupling with Heimtextil India, will present exhibitors the opportunity to reach out to new buyers from across the sector, creating valuable synergies while consolidating the widest range of interior textiles, furnishing, decor and home accessories under a single roof.

To learn more about Ambiente India 2014, please log on to www.ambiente-india.in.

Background information on Messe Frankfurt
Messe Frankfurt is one of the world's leading trade show organisers with 536.9 million Euros in sales and 1,833 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events "made by Messe Frankfurt" take place at more than 30 locations around the globe. In 2012, Messe Frankfurt organised 109 trade fairs, of which more than half took place outside Germany. Messe Frankfurt's exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Centre. The company is publicly owned, with the City of Frankfurt holding 60 per cent and the State of Hesse 40 per cent.
For more information, please visit our website at: www.messefrankfurt.com