MICHE: history and innovation 100% Made in Italy

Online, February 9, 2010 (Newswire.com) - The new MICHE special components for Cycles corporate website is online, a company producing 100% - Made in Italy products with a long experience. It's been "90 years" since Ferdinando Michelin, almost on a bet, began to produce bicycles and components with facilities including some with his concept design, proceeding with his son Italo - now president of the company - and arriving now-days in the directive hands of his nephew Luigi, with a wealth of knowledge and expertise that makes Miche, one of the leading global manufacturer companies of special components for Cycles (by road, by Track and Mountain Bike), designed and produced entirely in Italy.
The choice to be 100% - Made in Italy is for Fac Michelin SpA a choice related to the "quality" of its artifacts. While most manufacturers of mechanical components have turned to the emerging eastern markets to "get" best prices, MICHE, with a great job of investment in research and development, is able to finalized an offer an high quality range that would be impossible to obtain, if not by experience and skill of their on"culture" for sure Made in Italy. Renovated in the visual part, the site can be visited at www.miche.it . The company wanted to convey a more professional and more modern profile, capable of involving a larger number of users, dealers, lovers of the world of two wheels and also domestic and international clients. After a careful study of the identity and of the goals and aims of the company, the MICHE's Marketing department undertook a rethinking of the graphics in the direction of innovation and attractive appearance. The header images were processed and assembled with great care, in order to achieve a better aesthetic result, in line with the undeniable beauty of the products that are branded MICHE. effective banners that refer to the "CATALOG" sections on the site were carefully designed, in order to access easily and immediately Wheels, Groups, crank, hubs, sprockets and other countless MICHE products. Also some programming improvements aimed to create an easy navigation for the user, were made. When presenting the new MICHE's corporate site, the company has even introduced to the market two new products of real "Excellence, 100% Made in Italy": Supertype cassette sprockets, with 10 and 11 speeds. Two masterpieces of history and of famous Made in Italy intellect.

Gino Biagianti
Marketing MICHE