Michelle Lamar Will Lead Expanded Account Services Team at Spiral16

Online, May 24, 2011 (Newswire.com) - Web monitoring business-intelligence company Spiral16 announced today that Michelle Lamar will be heading up its expanded account services team as Account Manager.

As partner of Smith-Lamar Advertising and VP of Media at V3 Integrated Marketing, Lamar developed and executed strategic marketing plans for national brands and companies, advising clients on how to mix online marketing, online media, online content development, and social media with traditional marketing plans.

Her 15 years of marketing and media experience will be invaluable as Lamar spearheads a consultative approach to account services, ensuring that clients get the most out of the targeted online data that Spiral16 provides.

"Spiral16 has the most relevant data in the digital space right now, and businesses need to be able to turn that valuable information into actionable intelligence," says Lamar. "I am excited to assist companies in relating that data to their existing business goals and to help them understand that online data can be used in all facets of their business."

In addition to helping clients integrate Spiral16 data into their existing marketing research, Lamar will assist the Spiral16 analytics team in creating and managing customized company reports that identifies online benchmarks, volume growth, sentiment measurements, and important trends and influencers.

"Web and social media monitoring is not a new concept for marketers, but interpreting data and communicating conclusions internally is still a challenge," says Spiral16 CEO Tracy Panko. "One way Spiral16 differentiates itself from other offerings is by bringing years of analytics experience and best practices to the table. Michelle's wisdom will enrich the client experience every step of the way, saving them valuable time and money as they transform their digital strategy."