Middle Earth Announces Bathroom Fittings & Toilet Accessories Brand Gesign India

Online, May 10, 2010 (Newswire.com) - Says Mr. Pankaj Khanna, CEO, Gesign India "Research based optimization is fundamental to the growth and success of a company. Products designed and made with the inputs from shoppers from across the country is our key differentiator. Moreover, Gesign stands for Sign of German quality".

"For the time being our aim is to expand and consolidate presence across the country through multi brand outlets. Gesign will also work in close association with architects, interior designers, trade professionals, plumbing contractors, re-modelers, builders and corporates community utilizing the group networks and relationships" said Mr. Shabbir Vakanerwala, Managing Director, Gesign India.

"We are receiving exceedingly good response for the brand from our dealer outlets and this association is likely to benefit both Gesign and dealers in big way" adds Mr. Shabbir Vakanerwala.

Gesign, headquartered In Mumbai has under its fold the entire range of products which include Toilet paper holder, Towel ring, Tumbler holder, Robe hook, Towel rail, Glass shelf, Towel rack, Soap basket, Grab bar, Taps / Faucets, Bottle trap, Shower head etc. It counts the very competitive pricing and best-in-class products among its strengths.

Commenting on the brand campaign, Manish Kapoor, Senior Marketing Executive, said, "We have built an integrated communication strategy and will be present in almost all media vehicles consistently. With this 360 degrees approach we believe that our campaign will garner the consumer focus and establish brand resonance in customer minds. We will also launch web initiatives shortly".

The venture is a brain child of Mr. Shabbir Vakanerwala & Mr. Pankaj Khanna, and a team of industry experts with vast experience in this sector has been inducted to spearhead this venture. Gesign will leverage the core strengths of the group in understanding diverse consumer and trade behavior and cost-effective supply chain management. The company will focus on the lower middle class to upper middle class consumer group to meet their demand for affordable luxury.

According to market estimates, the size of the bath fittings and accessories market in India by 2012 is estimated to be Rs. 4000 crore growing at a rate of 22 percent per annum.