MilkyWay Is Turning Franchise Way Through Francorp

Online, November 25, 2011 (Newswire.com) - MILKYWAY - an ice cream parlor originated from Chennai and the whole of Tamil Nadu has today announced its association with FRANCORP a part of Franchise India Group, an ace integrated franchise and retail solutions company in Asia to expand its presence pan India.

FRANCORP is supporting MILKYWAY by preparing the franchise concept evaluations and framework development; economics and management of franchise network; guidelines for franchise operating systems and manuals; marketing guidelines and franchisee recruitment process; performance management and reporting system; franchisee revenue model and fees structuring and finally preparing legal agreements- guidelines.

MILKYWAY today is arguably the best and famous ice-cream parlor in the city, serving more than 10 lakh customers every year. The manufacturers of MILKYWAY products create the ingredients in their own manufacturing facility which is around 6500sq.ft. The facility is located in Chennai and is in the process of obtaining ISO 22000 certification. This ensures that the product developed are consistently well made and in the most hygienic conditions. With its systematic approach and processes MilkyWay manufactures softy ice creams and thick milk shakes with world-class Italian machines. These machines are state of the art and churn out ice creams of the highest quality under the most hygienic conditions. Most of the ingredients used in manufacturing process are ISO9001-2000 or HACCP certified, thereby ensuring the quality of the products is of the highest standard.

The menu boasts with more than 300 varieties of ice cream and thick shakes, which are prepared freshly, cream soda pops, waffle cone specialties, Jello Sundaes, Soft fantasies (sundaes with pastry base), thick and creamy milk shakes and a whole gamut of specialty sundaes that give a zing to one's taste buds. MilkyWay Ice cream parlours have now opened in different Malls in Chennai. Currently, MilkyWay has opened in Ampa Skywalk Mall, K.K Nagar, Periyarnagar, Annanagar, Puruswalkam, Egmore, Sri Sai Nagar, S.P.Infocity and will shortly be opening in Siruseri and Bangalore.

Mr. Bhushan Goyal. Proprietor - Chanda Softy Ice Creams (MilkyWay) has big plans. Eating freshly made ice creams is an experience and we intend to take this experience across India and abroad. We also serve frozen ice creams in our outlets. We intend to be an ideal ice cream destination for all." The company plans to open as many outlets as possible in the next 3 years.

Mr. Gaurav Marya. Managing Director - Francorp on this occasion states "We are happy to service MILKWAY for its overall review and recommendation program. To talk about ice creams at a first glance, I can only think of my favorite Nutty Mania." The Indian ice cream industry is currently estimated to be worth Rs. 2,500 crore, growing at the rate of approximately 12%. The growth in the ice cream industry has been primarily due to strengthening of distribution network and cold chain infrastructure. Channels such as Mobile Vending Units have been increasing year on year to reach out to a larger set of consumers.

About Francorp

Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. The clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopedia Britannica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few. In India, Francorp has associated with Franchise India Holdings Ltd. and has coalesced in an experience of 34 years.

For media enquiries, please contact: Ruchika Malhotra| PR & Corporate Communications Manager| 09311911705| [email protected]|For more information, kindly visit: www.francorp.in