Milla Jovovich in The New Campaign of Jacob Arabo's Company

Online, July 14, 2011 (Newswire.com) - Los Angeles, USA - Jacob Arabo and company staged a luxury lifestyle campaign photo shoot in a lavish Los Angeles private residence featuring Milla Jovovich as the new face for the Jacob & Co.'s global advertising campaign.

The location was the Sowden House, a perfect in-door, outdoor scenery for a campaign which will portray a variation of personality and luxury lifestyle traits that is representative of the brand, wonderfully portrayed by Milla Jovovich.

The campaign encompasses eight different themes and looks stylized to feature Jacob & Co.'s red carpet diamond jewels, fashion diamond jewelry and watches. Jacob Arabo was on-site with a significant treasure of his novelty precious work. Surrounded by a team of professionals, Jacob directed the styling of his jewelry and watches closely.

"Milla and I work very well together; she understands and embodies the personality of our pieces. I am thrilled that she is able to bring my vision to this campaign and take it to the next level of esthetic and representation for the entire world to see.", stated Jacob Arabo, designer and owner of Jacob & Co. "Milla Jovovich is a powerful, intelligent, worldly, sophisticated and sexy, playful woman. That is the talent that she brought to this photo shoot and what makes her synonymous to our brand, she is the "Jacob girl" we have been searching for to represent our brand globally."

Jacob the Jeweler Arabo's fine jewelry collections are inspired by and designed with rare cut stones, bold and colorful designs, as well as intricate settings that result in an exquisitely daring effect.

According to marketing guys from Jacob & Co., "The Jacob & Co collections are currently sold worldwide and this campaign is scheduled to drop this summer and it will be launched in the upcoming months in all major international markets."

About Jacob & Co

Jacob & Co, the luxury watch and diamond jewelry house, was founded over 25 years ago in New York City by Jacob Arabo. After years of designing for private clients, Jacob & Co established a globally-renowned reputation with leaders in entertainment and sports, allowing the company to launch its flagship store in New York City in 2004.

Jacob the Jeweler has solidified its position as one of the world's leading luxury watch and jewelry houses with the introduction of the revolutionary Five Time Zone technology and complicated movements, such as the 31-day power reserve. The brand continues its dedication to the highest standards of craftsmanship, design and innovation, offering the finest quality Swiss made timepieces and precious jewelry for both men and women. The Jacob & Co collections are currently sold worldwide.

For press information contact:

[email protected]
Jacob & Co
48 East 57 Street
New York, NY 10022
212.719.5887