Mimijumi Breast Bottle Raises Eyebrows While Pleasing Babies

Online, February 6, 2010 (Newswire.com) - February 3, 2010, NASHVILLE, TN - When the mimijumi Very Hungry baby bottle was released last month some people were unsure what to think. Designed to look and function like a mother's breast, the bottle is intended to ease transitional bottle-feeding during or after breastfeeding.

"Two main features separate the mimijumi Very Hungry from other bottles" states Dr. Bill Colomb, child psychiatrist and co-inventor of the bottle. "First, the look and shape of the nipple prompts a feeding response, making the baby more likely to accept the bottle. Second, the baby must latch on to the nipple in a manner almost identical to breastfeeding in order for the bottle to work. This latching minimizes confusion and makes the transition between bottle and breast a breeze. Babies who have refused traditional bottles are taking the mimijumi. This is a huge break for moms." Lactation specialists and pediatricians have taken note, loving the positive breastfeeding benefits and minimized confusion associated with traditional bottles.

The Internet is buzzing with opinions about the BPA-free bottle. Is it too real? Descriptions range from "Wow" or "genius" to "it's about time someone invented that." After winning multiple design and parenting awards, the Very Hungry has been featured on many design and parenting blogs with lots of chatter. "Our key concern is that babies like it and that makes life easier for parents" states Dr. Frank Drummond, company president. "With its simple two piece design even a sleep deprived father can fix a bottle at 4AM and have a happy baby."

The bottle has many other unique features, including a no skid bottom for one handed filling, a wide mouth for easy transfer of milk or formula, and venting to prevent colic. The Very Hungry is currently available in one skin tone prompting protests and demands for a full range of colors. "We get that request a lot," says Dr. Drummond. "We're working on it!" The mimijumi "Very Hungry" bottle and replacement nipples are available at retailers across the United States, Canada, and online at TheNewMomShop.com. For press inquiries, please contact mimijumi, LLC, Nashville, TN, 800-634-0693.