Minneapolis Inbound Marketing Company Drives Targeted Sales Leads to Delighted Businesses

Online, March 14, 2011 (Newswire.com) - Today, it is no secret that the Internet is the first resource that customers use when they start to shop. Many marketing companies promise to optimize your Internet presence so that you get a decent share of these customers, but few companies truly deliver targeted sales leads to your door. MDS Resource does just that.
This Minneapolis based Inbound Marketing company tackles the task of getting businesses noticed by their best local customers.
So what is "Inbound Marketing" compared to outbound marketing? Outbound marketing is traditional passive marketing, such as billboards. It is a company interrupting the world with telemarketing. Inbound marketing offers something to people in exchange for their interaction with the business. It could be a free consultation, an eBook or timely industry updates that the shopper gives them permission to deliver.
MDS Resource calls itself a "digital ad agency". The days of the Yellow Pages and newspaper ads are over. Customers now browse the Internet for their shopping. MDS Resource ensures businesses have an inbound marketing approach to website traffic. All visitors are actively looking for something and have responded to inbound marketing by clicking on a link or filling in a form.
MDS Resource is passionate about getting the right type of customer. Mike Schleif, the owner of MDS Resource, explains why they are different:
"I talk with a lot of business owners everyday. Lately, the two biggest problems I hear are poor return on advertising investments and how to achieve serious business growth in 2011?"
Certainly, these are common fears nowadays. What MDS Resource does is far more than getting a company high up in search engine rankings. They find a way of getting the most relevant prospects to their clients in order to convert them into great customers.
"We ensure that local business is found!" says Mike. "If a business is found it can sell. It really is as simple as that. You see, marketing hasn't really changed that much; rather, it's the way buyers find businesses that has radically changed. They browse the Internet and then they go out to the stores to buy. If they don't find your business then they are not going to visit you when they go out shopping."
MDS Resource offers an effective service that aims to put local businesses directly in the path of local prospects. Targeted prospects will convert into great customers much more easily.