Mobile SFA: An Emerging Science In The Field Of Sales And Distribution From SPEC INDIA

Online, September 26, 2011 (Newswire.com) - Firms are clearly seeking to benefit from every cutthroat edge available and the human capital of their sales team represents one of the most significant opportunities to grow revenue and market share by persevering constantly. Optimum utilization of Field Staff is very essential, where they should abstain from mundane tasks of sitting in office or be entering sales related data. With the help of mobile sales force automation (SFA) system, it automates all the non-productive tasks of the sales representatives. SFA solutions aide to make their communication easier and effective; it also helps the administrative staff to govern business processes.

Sales force automation closes a gap between planning and execution as the solutions syncs the real time data from the field with the companies back office business solutions. This analytics can helps the enterprise to build sales capabilities in the right direction, with an ongoing road map for improvement. Sales team is under constant pressure to meet customers' prospect while bringing returns for the business. Sales force Automation helps improve sales productivity.

SFA systems offers sales and marketing teams with instant access to customer data, order records, generating proposals or quotes, promotional offers, adding/updating new outlets opened in respective areas, instant discounts, manage dealers credentials, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. It makes use of Handheld devices such as the, Java enabled basic mobile handsets, smart phones, 3g and 4G phones, Blackberry, Symbian and Pocket PC (Windows Mobile Operating System) as front end and easily gets linked with the full fledged back office applications viz. ERP, SAP, Distribution Management System or any other legacy applications.

A Classic mobile solution for Sales Force Automation (SFA) solution comprises of:
• Starting a route / a day by sales man
• Load Inventory data for various products/brands
• Inventory Report Print
• Inventory Transfer In-Out
• Customer Master details
• Product sales details
• Customer Product Selection
• Placing online orders and instant deliveries
• Apply schemes to various dealers/customers
• Promotional offers to boost the sales
• Physical Inventory Check
• Inventory Damage Product details
• End of Day
Customer Sales Report
UN-serviced Customer Detail
Expense Detail
Customer feedback
End day Report
Data integration with centralized back office application.

A leading FMCG Company Marketing head says: Our sales force automation software by SPEC INDIA is worn by sales reps and their management to drive their sales effort towards achievement. It offers real good return on investment measurement.