Mobilestrata Announces Two New Solutions To Enable Marketers To Build Strategies And Quantify Impact

Online, November 2, 2011 (Newswire.com) - MOBILESTRATA, a San-Francisco based specialist mobile strategy & CRM solutions firm, announced two new solutions that enable marketers to build strategies and quantify the impact of mobile marketing.

The first solution, mCustomerSTRATA™ is a quantitative solution that provides marketers with a detailed understanding of their target customers from a mobile perspective. It gives them a data-driven view of their mobile customers' demographics, psychographics and the role mobile plays in their everyday lifestyle.

The second solution, mCustomerBIAS™ delivers an operating framework for a mobile strategy vis-a-vis the marketer's overall marketing channel strategy. The core output of mCustomerBIAS is a detailed understanding of customer behaviors relating to mobile opportunities that enable identification and assigning of measurable goals for mobile strategies. It enables marketers to understand their customers' buying cycle and the impact mobile can have their business and marketing while enabling synthesis and integration of mobile with other channels.

Robert Ahearn, Partner at Mobilestrata said: "These two solutions form the building blocks for an effective and measurable mobile strategy. Through tapping into the relationships that customers have with their mobile devices we deliver solutions to clients that maximize business value. And because we focus exclusively on mobile, we provide a measure of specialization that no generalist agency can match."

"The world of mobile is complex. It is simply unrealistic for today's marketer to be expected to understand and manage the ever-changing mobile landscape" says Ahearn. "MOBILESTRATA gives brands, agencies and mobile solution vendors access to unbiased mobile expertise in strategy, technology, integration, design, campaign development and project management in order to give a brand the competitive edge it needs to be successful."