Mobility at last! - Launching STANDIVARIUS aero, the thinnest Laptop Stand in the World

Online, September 28, 2010 (Newswire.com) - The development of the STANDIVARIUS stand began in early 2009 in US, while the prototyping and manufacturing were conducted in Europe. During a year period, tens of prototypes were tested. The prototype-phase was followed by 5 months entirely dedicated to assessing aero in real-life conditions to insure an unmatched experience and safety for the user.

Smith Newnam, the industrial designer who supervised the development, declared: "The prototype phase proved to be a deceptively complex task given the high number of self-imposed constraints. When creating a useful yet beautiful object, work evolves into very complex constructs (...) and only then you get to something that, yes, looks so simple and intuitive to everyone. In our case, towards the end there were so many cardboard prototypes that the design studio looked more like a modern art exhibition."

The technology used in the stands manufacturing is employed from aeronautics and automotive industries: a German engineered material - an ultralight aluminum alloy composite - offering superior strength and long term resistance under intensive use.

STANDIVARIUS aero uses an ingenuous concept to attach the stand to the laptop's underside, so the ergonomic benefits are now incorporated directly into the laptop itself. The user has an ergonomic workstation ready within seconds, eliminating thus the annoying and time consuming setup so typical to all the other laptop stands in the market. Weighing just 135gr (4oz) and measuring a mere 2.5mm (0.1in) in thickness, aero is now the thinnest laptop stand in the world.
Because of its uncontested portability, aero represents an effective solution for intensive laptop users such as consultants, business travelers and students for whom the mobility is critical but who also account for one of the highest rates of back and neck injuries due to the unhealthy working posture.

"The aim, from the very beginning, was to create a truly portable stand by focusing on what the users perceived important in our studies: very low weight and small size, simplicity in handling and not least the aesthetics. What we achieved with aero is an entirely new user experience. The ergonomics features are now "built-into" the laptop so the user can set it up in a staggering 2 seconds. This is how we define true mobility." declares Marius Moldovan, CEO STANDIVARIUS.

Availability and pricing
The aero stand is available for worldwide delivery on www.standivarius.com shop and soon with its authorized dealers in US, UK and Australia. The promotional retail price of aero is 54 USD (until 31st October).

STANDIVARIUS is an ergonomics technology start-up specialized in the design and manufacturing of ultra-portable laptop stands. The company is self-funded and started its activity in 2009.

Management
Marius Moldovan is the CEO at STANDIVARIUS and responsible for the development of the entire product portfolio and the manufacturing.
Prior to STANDIVARIUS, Marius held positions as Financial Controller, ERP and eLearning Consultant and also conducted freelance Finance and HR projects. He has a vast international experience, working and studying in places like France, Greece, Singapore, Dubai and South Africa.
Marius earned an M.B.A. from INSEAD Business School (France and Singapore), and a master degree in European Economic Integration from West University of Timisoara, Romania.

Rolland Csomai is Marketing Director at STANDIVARIUS, being also responsible for logistics optimization.
Before co-founding STANDIVARIUS, he held various management positions in Business Development, Marketing, and regional projects with companies in Romania, Hungary and Germany.
Rolland holds a "Diplom" Degree in Business Administration from the Julius Maximillians University in Wurzburg, Germany.

Press Contact:
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