Modernized Version of B.R.A.T. Diet Gains Traction Among Doctors, Consumers

Online, September 7, 2011 (Newswire.com) - An innovative product that packs healing elements of the age-old bananas, rice, applesauce and toast (B.R.A.T.) diet, as well as electrolytes, vitamins and more, into a supplementary drink form is experiencing increasingly high demand among pediatricians, general physicians and consumers for its hydrating and stomach-soothing qualities.

Created by an innovative husband and wife team from California, B.R.A.T. feel better drink is a non-dairy, gluten-free hydration drink designed to soothe upset stomach and help aid in the relief of flu, vomiting, diarrhea, nausea, gastrointestinal distress, heat exhaustion and other dehydration issues. The milk-like drink, which is free of pesticides, common allergens and added sugar, does everything a hydration drink does while providing individuals with the same elements of the B.R.A.T. diet.

The drink, offered in four flavors - Cinnamon Toast, Chocolate Honey, Vanilla and Original,
is quickly catching on in the marketplace. After initially gaining wide acceptance among pediatricians and doctors who recommend the B.R.A.T. diet for their patients with the flu, more consumers are seeking out the B.R.A.T. feel better drink on their own in mainstream retail outlets. The product can now be purchased online and in 2,000 locations nationwide, including grocery stores such as Whole Foods, Safeway and Hannaford, and company executives expect the product to be sold in 3,000 locations nationwide by the end of 2011.

"The idea for the drink came to us when our own kids were sick with the flu," co-founder Greg Toepfer said. "The pediatrician put them on the B.R.A.T. diet, but they refused to drink anything but milk. I tried to find a product that would satisfy their craving for milk and still make them feel better, but there was nothing available out there. We created B.R.A.T. feel better drink to act as a delicious supplement to the B.R.A.T. diet, providing hydration while at the same time soothing upset stomach symptoms."

B.R.A.T. feel better drink has also received industry-wide recognition, such as the New Products Showcase Award for the Most Innovative Product at the Natural Products East in Boston. In addition to being suggested to aid in the relief of the flu, B.R.A.T. feel better drink has been given to cancer patients in chemotherapy treatment, calming the stomach and relieving nausea. As an aid for gastrointestinal issues, the drink has also been recommended for children showing early signs of Autism, a condition that has been linked with G.I. distress. Furthermore, the gluten-free drink is friendly for those with Celiac disease, a condition known as gluten intolerance.

"The great thing about this drink is that it can be given to individuals of all ages with all types of conditions," co-founder Ilsa Toepfer said. "The drink soothes a variety of symptoms associated with upset stomach in a form that children typically ask for, and its taste also appeals to adults."

For more information on the B.R.A.T. feel better drink, visit www.bratdietdrink.com.

About B.R.A.T. feel better drink
B.R.A.T. feel better drink was created in 2008 by Greg and Ilsa Toepfer as a supplement to the B.R.A.T. diet of bananas, rice, applesauce and toast. The drink contains 3 of the elements of the B.R.A.T. diet while hydrating and soothing the stomach. The drink is suggested to aid in the relief of flu, vomiting, diarrhea, nausea, gastrointestinal distress, heat exhaustion and other dehydration issues. The product comes in four flavors, Cinnamon Toast, Chocolate Honey, Vanilla and Original and can be bought online or in over 2,000 grocery store locations nationwide. For more information, visit www.bratdietdrink.com.

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