MogoTXT Receives Virtual Goods, Apparel And Headwear License From NFL Players

Online, October 18, 2010 (Newswire.com) - Washington, D.C.; San Francisco, CA, October 18, 2010-NFL PLAYERS and MogoTXT, Inc. announced today the expansion of their existing license relationship beyond mobile and online messaging. With new extended rights MogoTXT will be able to create and sell virtual goods, apparel and headwear featuring the names and likenesses of NFL Players. NFL PLAYERS is the licensing and marketing arm of the NFL Players Association.

In November of 2009, MogoTXT was granted a license to attach advertisements to text messages written by participating NFL players. MogoTXT then devoted the first half of 2010 to develop their mobile advertising system which positioned them to harness the power of both mobile advertising and social media in order to sell virtual goods, apparel and headwear on behalf of all NFL Players.

To take full advantage of the new rights granted by NFL PLAYERS, MogoTXT negotiated a deal with Spreadshirt, one of the leading print-on-demand, custom apparel companies. This deal provides MogoTXT and every athlete on MogoTXT with the lowest possible production costs and highest possible profit margins on sales of customized apparel and headwear.

To make its new service offerings convenient for NFL Players, MogoTXT assembled an in-house team of graphic artists who will create graphic art designs for all NFL Players free of charge. The graphic art created by MogoTXT's artists will be used as decorative artwork to be printed on T-shirts, hoodies and hats and can also be used as virtual goods to be sold for posting on Facebook, Twitter and other social networks.

MogoTXT will also set up, manage and periodically refresh NFL Players' virtual goods and merchandise stores.

In sum, MogoTXT has now created a turnkey solution for the creation and sale of athlete-branded virtual goods and real merchandise from which all NFL Players can benefit. Together with its new mobile advertising system and popular foreign language text translation capabilities, MogoTXT has assembled a comprehensive ecosystem for NFL Players and other athletes.

The Players of the NFL, NFL PLAYERS and MogoTXT will donate a portion of all sales to selected charities, including charitable initiatives sponsored or supported by athletes and NFL PLAYERS..

"NFL PLAYERS is proud to announce our expanded partnership with MogoTXT. Tapping into the growing virtual goods and online merchandising markets is a benefit to our Players and MogoTXT," said Nicole Pozzi, Senior Licensing Manager of NFL PLAYERS.

"MogoTXT is very pleased to build on its great partnership with NFL PLAYERS," said Andrew Won, Chief Executive Officer of MogoTXT. "We look forward to continuing to work closely with NFL PLAYERS and generate revenues , in which a portion will be devoted to charitable purposes. MogoTXT sees the marketing of athlete-branded virtual goods and apparel as the next major opportunities made possible by the continuing expansion of social media."

Sports fans can read text messages posted by NFL Players, other athletes and sports writers, while perusing thousands of high resolution sports photographs licensed by MogoTXT from Getty Images within Cool Iris rich media walls installed on MogoTXT's new website at www.mogotxt.com. Some of the initial virtual goods and apparel offered by MogoTXT can also be viewed at www.mogotxt.com.

MogoTXT is offering all virtual goods for free from October 14 until October 28, 2010. MogoTXT is also offering free shipping on all apparel and headwear purchased from October 14 until October 28, 2010, subject to the terms and conditions set forth on MogoTXT's Web site.

About NFL PLAYERS:
Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable former NFL players, NFL PLAYERS "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, NFLPLAYERS.COM, the company's official Web site, is part of the NFL Internet Network. Each year, NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and Internet. For more information, please visit NFLPLAYERS.COM.

About MogoTXT
San Francisco, California-based MogoTXT, Inc. is a mobile messaging company focused on delivering new, innovative, immersive and entertaining mobile experiences for its users. In addition to offering its mobile and online services in the United States and China, MogoTXT provides sports stars and other celebrities with the convenience of texting just once but automatically updating all of their fans on MogoTXT, Twitter, Facebook, MySpace and other websites. By enabling sports and celebrities to connect with their fans regardless of where they are, MogoTXT helps aggregate dispersed fans into larger audiences for marketing and other monetization purposes. For more information, please visit MOGOTXT.COM.

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