Morarka Organic - Launches

Online, November 18, 2011 (Newswire.com) - Moraraka Organic a lead player in the Organic Farming business in the country announced the launch of its online shopping website " downtoearthorganic.com " a unique initiative which makes availability of the world class certified traditional Indian Organic food products to consumers across India and world at the click of a mouse .

The initiative pushes Morarka Organic from being a key player in the back end of the value chain for over 18 years, Morarka Organic into the front end, i.e., retailing of certified organic products under its own brand name 'Down to Earth'.

The web portal is expected to be a key retail gateway in the coming years , which will give the consumers to shop from within the comforts of their office/ home. The orders such placed will be executed by Morarka Organic at the consumers door-step in the country and select countries abroad.

While this initiative is expected to provide direct linkages to the thousands of certified organic producers, it will also enable quality conscious consumers to access the very best quality of food deserved by them at reasonable prices.

Mr. Mukesh Gupta, Director - Operations of Jaipur based Morarka Organic Food Pvt. Ltd. Said "The online shopping experience on downtoearthorganic.com is expected to be India's answer to the global organic revolution. It is dedicated to bringing people back to the organic way of life. Down to Earth will continue to expand its large range of food products- cereals, pulses, spices, condiments, masala mixes, fruits, vegetables, oils, dairy products, Ready-To-Eat snacks, by adding various kinds of bakery products ."

Keeping the growing demand for Organic products in the southern states of Karnataka , Andhra Pradesh and Tamilnadu . Morarka Organic is in the process of signing new business agreements to expand both its front end and Back end operations . " The awareness about the health benefits of Organic Products in the Farming is higher in the southern states where the literacy levels are higher . Morarka Organic will ensure that the consumers in the southern states reap the benefits of the fast growing organic revolution " said Mukesh Gupta .

Farming across the world is synonymous with excessive use of fertilizers, pesticides and insecticides. The uncontrolled use of pesticides by the farming community has exposed the people to several health hazards. . Organic farming is a sincere attempt at reversing this trend. It uses traditional farming methods that sustain the nutritive value of food without subjecting the crop to chemical warfare.

Backed by the technological expertise of the Morarka foundation , a non profit trust Morarka Orgaincs is focussing on ensuring quality products to the consumers. All Down to Earth products undergo the strictest quality standard checks and are certified by the most stringent certification agencies in the world. Down To Earth is certified by OneCert Asia Agri. Certification Pvt. Ltd. (a subsidiary of One Cert Inc. USA) as per NOP (USDA), NPOP (Government of India) and EU Standards for Organic Certification.

According to Gupta , " Down To Earth is the first 'truly organic' store chain where each product that is stocked and sold is 100 percent certified organic, as per the standards applicable in USA and Europe" .

All Morarka organic products are available at the Down to Earth store in Tardeo in Mumbai, Chattarpur in New Delhi, at Burdwan road in Kolkata, Vastrapur in Ahmedabad and Vatika road at Jaipur. Now Morarka Organic Food products are now also available in Bangalore at Indiranagar. These flagship stores are the first of its kind in India, completely dedicated to organic food and fabric. Down to Earth products are also available at major supermarkets, modern trade outlets and stand alone organic stores across the country. In a very short period, the Down To Earth brand has become the most respectable name among the organic consumers in India.