Moti Mahal Delux Launches "Ready to Eat" packaged food range

Online, July 20, 2010 (Newswire.com) - The Global chain of Moti Mahal Delux Tandoori Trail restaurants , famous for its authentic tandoori and mughlai cuisine today launched 5 variants of "Ready to Eat" packaged foods. With their extensive experience dating back to more than a decade in the Indian and international market, Moti Mahal Delux now introduces ready-to-eat North Indian vegetarian dishes pan India. . The new range that is introduced includes evergreen favourites like Dal, Butter Gravy, Veg Biriyani, Aloo Zeera and Pindi Chana.

Moti Mahal Delux Ready to Eat processed food will be launched by Mr . Vir Sanghvi, Editorial Director The Hindustan Times along with Monish Gujral, Managing Director Moti Mahal Delux Trail. The Guest of Honour MR Mohammad Azharuddin Member of Parliament will launch the Motimmahal ready to eat website.

Motimahal`s Founder MR Kundan LAL Gujral has been credited for inventing the Tandoori Chicken , Dal Makhani and The Butter chicken and placing India on the world culinary map.Motimahal Delux Tandoori Trail chian of restaurant recently won the coveted Golden Spoon award for the Best and most admired F&B chain of restaurants in India in March 2010.The Famous book The Motimahal Cook Book- On the Butter chicken Trail authored by Mr Monish Gujral won the Best Easy Recipe cook Book Gourmand Award in Paris in 2010.
Moti Mahal Delux Tandoori Trail is a significant name in the food and restaurant industry and is an example of excellence in tradition Indian dishes. The restaurants have been landmarks of Delhi consistently offering delicious food which is value for money endearing the brand to thousands of loyal customers and winning accolades from critics and gourmands alike. Their signature butter chicken and dal makhani are a foodies delight !

"Moti Mahal's Ready to Eat" products have been prepared with a unique food processing technology with a shelf life of 12 months from the date of manufacture. "the Ready to Eat market is worth INR 800 mn and shows huge potential for growth given the large consumer base . Moreover, this kind of initiative apart from the convenience factor also helps introduce traditional cuisine of the North to other parts of the country.

Also present at the launch Vir Sanghvi, Editorial director Hindustan Times and a well known Food Critic recently in his article in Brunch quoted " Motimahal`s Kundan Lal Gujral invented the Modern day Dal Makhani ,Butter gracy and the legendary Butter chicken"
"Our RTE range offers hygienically prepared food that uses the best quality ingredients in a state-of-the art processing plant" said Mr. Monish Gujral, CMD Moti Mahal Delux Tandoori Trail. "We are sure that our Ready To Eat products would be a huge success as extensive market and consumer research was undertaken prior to the launch to ensure that we have the right product at the right price point" he added.

Women today, have very little time to involve in regular household chores like cooking. This factor is predominantly driving the growth of convenience foods such as RTE in India. With the increasing involvement of women in India's labour force the Indian RTE foods market size is poised to double by 2014.