Motorcycle Industry Veteran Joins Digital Throttle Online Ad Network

Online, September 21, 2010 (Newswire.com) - The Digital Throttle ad network announced today Sean Finley has joined the company as President, Motorcycle Group. Mr. Finley is a lifelong motorcycle enthusiast and has worked in the motorcycle industry for over 20 years, most recently as Group Publisher of the Source Interlink Motorcycle Group which includes leading magazines and websites such as Dirt Rider, Motorcyclist, Hot Bike, Sport Rider and ATV Rider.

Digital Throttle launched earlier this year to deliver a much-needed solution for online advertisers seeking motoring enthusiasts and motorcycle riders. There are thousands of consumer websites used by motoring enthusiasts and motorcycle riders. Digital Throttle brings scale to aftermarket online advertising by combining similar sites into attractive niche audiences. According to the Motorcycle Industry Council, over 25 million American's rode a motorcycle in 2008.

"Sean is one of the most well-known and respected leaders in the motorcycle industry. His experience as a racer, as a Marketing Director for Shoei Safety Helmets and over 10 years with Source Interlink Media is an incredible resource for our advertisers and website partners," said Bryan Robb, Founder & President of Digital Throttle, and himself a 20-year veteran of the automotive aftermarket.

"For several years I've seen the transition to online advertising take hold in the motorcycle industry," said Sean Finley. "Digital Throttle has developed a powerful solution to help advertisers of all sizes easily and quickly reach all types of motorcycle, ATV and UTV websites. I look forward to helping advertisers maximize their marketing budget and increase sales through our online advertising network."