MSI Canada Unveils Merchant Gift Card Program

Online, November 15, 2011 (Newswire.com) - Merchant Services Inc. (MSI) Canada, a leading international provider of credit card processing and related merchant account services for independent business owners, announced the launch of its gift card program to help Canadian merchants acquire new customers and increase their profits.

From large retail chain stores to local businesses, more and more merchants are offering gift cards as an option for their customers. Gift cards are a valuable tool which can be used to build awareness, increase revenue and profits, introduce new customers to your business and eliminate cash refunds keeping the money in your business.

MSI Canada's CEO, Jon Levitt, explains, "Offering gift cards to your customers is a highly profitable business strategy. If you purchase a packet of 100 gift cards and your average gift card sale is for $50, the business could potentially generate $5,000 in revenue. If you run at an average of a 50% profit margin, you have just earned $2,500 of pure profit in your pocket. Plus, once a customer purchases a gift card, the money is yours, even if the card goes unredeemed."

John Guirguis, MSI Canada's president, adds, "MSI makes integrating gift cards into your business a fast and easy option. From creating cards with your customized logo to account activation to instant retrieval of all card information, we provide our merchants with a turnkey, value-added solution to increase their revenue stream."

MSI Canada is a leading international provider of processing solutions and related services for independent business owners in Canada. MSI takes a consultative approach in developing long-standing relationships with our merchant customers, Independent Sales Offices and Cash Advance Partners enhancing the way they do business. MSI Canada offers a diverse suite of cost-effective solutions that include credit and debit card processing, equipment leasing, gift card programs, and working capital cash advances as well as its industry-leading Agent Partner Portals. Headquartered in Ottawa, Ontario, MSI Canada is a single source for the full range of electronic payment services. For more information, visit us at www.msicanada.net.