MSNBC Reports on the Booming Business of Pet Care and Petaholics is Profiled as Small Company Making a Big Mark in the Industry

Online, August 12, 2010 (Newswire.com) - The economy is in turmoil and many industries have suffered because of it, except for pet care, which according to MSNBC, brings in $45 billion per year. In a recent story on the renowned news segment "Your Business," the network focused on franchises versus small businesses in the pet care industry and profiled New York-based Petaholics as a success story they just had to share. Millions of viewers got an inside look at what drives Petaholics' founder Jordan Kaplan and how his business was created doing something he loves by finding a niche market unfulfilled in the metro area.

Recognizing that pet owners desire a personalized service for their furry loved ones, Jordan has created a company that's free from corporate rules and a "Walmart approach" to pet care. For example, instead of one person caring for 10 or 15 dogs at once, Petaholics' staff of 20 caters to individual clients' needs. The results have put pet owners' minds at ease as well as their beloved companions. Working on Petaholics is a 24/7 job that Jordan and his team work hard to perfect, and they are getting a lot of attention because of it. They have received excellent customer feedback and recognition from the various NY media outlets and press.

Petaholics was founded in 2001 by Jordan Kaplan, an avid animal lover and former marketing and public relations executive. He noticed the staggering lack of options for New Yorkers when it came to reliable, quality pet care, which he found shocking considering how many residents in the metro area frequently travel and live hectic lives on the go. So he decided to do something about it.

Since then, Jordan and Petaholics have brought joy and relief to numerous pets and their owners through dependable and caring services to residents in Manhattan and parts of Brooklyn. The company offers a wide range of benefits, from dog walking, sitting, boarding and grooming to training in private and group sessions. Cat, bird and rabbit sitting services are available too. Every service has been developed to suit each pet's personality and unique needs, and the focus always remains on keeping all animals healthy, happy and safe.

For further information about Petaholics, log on to the website at www.petaholics.com or forward an email inquiry to [email protected].