MTR Targets Italian Smart Grid Market Opportunity with Appointment of TELSA s.r.l. as VAR

Online, January 27, 2010 (Newswire.com) - Rome, It. - 26 January 2010. MTR Wireless Communications Ltd, today announced the appointment of TELSA s.r.l as its exclusive Value Added Reseller (VAR) for the Italian market.
This appointment marks MTR's entry into the Italian market, with the partnership reflecting the significant market opportunities for Water, Electric, Gas and Control grid efficiency initiatives in Italy.

A well-established provider of communications systems, TELSA will represent MTR's integrated portfolio of cutting-edge Smart Grid management solutions.

Following the recent launch of its two-way wireless Smart Grid system, MTR is ideally placed to provide a viable single-platform solution for a wide range of demanding utility and control grid applications,. This specifically addresses the exacting broadband networking demands of the utility and commercial sectors. Integrated with the MTR SmartNet advanced software management system, provides a unique solution that combines comprehensive Ethernet connectivity with two-way wireless-based monitoring, command and control management tools.

MTR's CEO Erez Ben Enosh believes that TELSA's market expertise, coupled with MTR's technology innovation, represent an ideal partnership, "With TELSA's representation, we believe that we can offer a unique proposition that harnesses the proven efficiencies of our two-way communications with the most sophisticated grid management tools." The two companies are aggressively targeting gas, water and electric grid initiatives in Italy, "Winning even a small percentage of this business makes Italy an important potential market for us. We believe that we can help make a real difference in this vitally important area, based on proven, low-cost, fast-deployment solutions. It is an exciting opportunity for both companies."

More and more AMR and AMI grid initiatives are being announced all the time, as TELSA Managing Director & CTO Nino Sampietro explains, "The emphasis is on finding more efficient ways of managing and utilizing grid distributed resources. The partnership between MTR and TELSA is a major step in this direction, helping Italy to find new ways of achieving greater grid distribution efficiency and ease the immediate burden on resources. We are confident of making a meaningful contribution together."

About TELSA s.r.l.
At TELSA we are proud to offer to our customers' innovative products that are the result of hard-won expertise that we developed in each of the markets and field applications we have supported in the last ten years, all while facing the most stringent technical demands of our industry.
We collaborate closely with all our customers to make sure that we both provide them with the most up-to-date technical solutions available and help them achieve their business objectives.

Contact:
TELSA s.r.l.
Umberto Poggi,
Sales Director
via Cristoforo Colombo, 29/31
24046 Osio Sotto (BG) ITALY
Mobile: +39 (0)347 376 4092
e.mail: [email protected]