MXP4 Strengthens Its Music Catalogue For Bopler Games Ahead Of Commercial Launch

Online, December 20, 2011 (Newswire.com) - MXP4 (www.boplergames.com), the leading social music gaming company, strengthens its music catalogue with hits from dozens of popular artists, ahead of its commercial launch early next year, allowing music fans to play with their preferred tracks, compete with friends and enter exciting music tournaments.

Bopler Game's rapidly growing catalogue of hits demonstrates the considerable traction the service has gained from within the music industry. This traction validates the uniqueness of the service and the new financial and marketing opportunities it brings. With its ability to engage users, increase viral distribution and provide access to the growing micropayment economy, Bopler Games has attracted the attention of major and independent record labels, publishers and recording artists.

The platform is currently showcasing a "Christmas Playlist," with popular tracks including:
1) Jason Derulo - It Girl
2) David Guetta - Without You
3) Nicole Scherzinger - Don't Hold Your Breath
4) Robbie Williams - Rock DJ
5) LMFAO - Party Rock Anthem
6) Tiësto - Speed Rail
7) Owl City - Deer in The Headlights
8) 3OH!3 - Robot!
9) Chemical Brothers - Block Rockin' Beats
10) Gym Class Heroes - Clothes Off!
11) Gorillaz - Clint Eastwood
12) Sean Paul - Press It Up
13) Motorhead - Ace of Spades
14) Hot Chip - I Feel Better
15) Fall Out Boy - Sugar, We're Going Down
16) Justice - Genesis
17) Jackson 5 - ABC
18) Lily Allen - Not Fair
19) Marvin Gaye - I Heard It Through The Grapevine
20) Pet Shop Boys - It's a Sin
More artists such as Duran Duran, Supergrass, Robert Palmer, Aretha Franklin, KT Tunstall, Simple Minds, Mos Def, Good Charlotte, Culture Club, Nine Inch Nails, Uffie, Beverly Knight, Mad Professor, Sebastian, Money Mark, DJ Medhi, The Specials, Kid Sister, Digital Underground, The Vines, Keziah Jones, Breakbot, Selah Sue, UB40are also featured on the service.

Artist branded versions of the application are currently available from official artist fan pages such as David Guetta, Jason Derulo, LMFAO, The Jackson 5, Owl City, Tiesto, Marvin Gaye and Red Jumpsuit Apparatus, with many more launching in the coming weeks.

Throughout Bopler Games' beta period, the popular application that lets fans "Play with the Hits" has continually added engaging features and games while filling the service with licensed content from major and indie-label and publishing partners. The social music gaming platform now lets fans combine their selection of nine engaging games with a selection of hundreds of popular songs from top artists. Bopler Games has also added enhanced social functions, including the popular 'Tournaments' feature, which both give players a fun way to compete against each other and win incentives.

"We are elated that Bopler Games has received such attention from the music industry," commented CEO Albin Serviant. "We have established an enthusiastic user-base during the beta period, as well as a tremendously positive response from record labels, music publishers and musicians. We look forward to continuing our upgrades and catalogue expansion in advance of the official launch in the coming weeks."

With the positive momentum in user engagement as well as artist, label and publisher partnerships, the platform is displaying significant potential for monetising music across social networking platforms. Incorporating user feedback on a daily basis to upgrade and improve the gaming and social experience, MXP4 is on track to move to commercial launch early in the New Year.

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About MXP4
MXP4's mission is to enable music fans not only to play the music but to play with it. The company's proprietary technology analyses music files and extracts data that enables casual games to deeply integrate music and game-play. MXP4's games leverage the power of social networking to create a new way for people to interact around music online. The company is backed by Orkos Capital, Sofinnova Partners and Ventech.

You can find a selection of the most recent articles on Social Music Gaming @ socialmusicgaming.com.

To play the game for yourself, visit: www.boplergames.com

For more information contact: Jacqui Keep at [email protected] or Sarah Fuller at [email protected], or call 020 7284 6969.