My Mascus - a New Version of Online Marketplace for Used Machinery

Online, May 14, 2010 (Newswire.com) - 'My Mascus' gives users of one of the most successful buying and selling platforms for heavy used machinery, a host of new features including the ability to bookmark their favorite machines, compare available machines and save those they like. Customers can also post 'want ads' and receive email alerts when a specific item on their wish list becomes available. "My Mascus is purely designed to make life easier for our customers," says Fredrik Larsson, Mascus' Managing Director. "By enabling the ability to compare prices online, bookmark favorites and also put up want ads, we're also encouraging our visitors to return to the site again and again. It's a natural development of the site, and one that we believe our customers will really appreciate," he explains.

Customer friendly = business friendly

With over one million unique users each month, the introduction of 'My Mascus' is also a logical and necessary step. "By launching a site that offers advanced functionality, we believe that it will also give us better customer retention," says Rickard Petersson, Mascus' Sales Director. "We are present worldwide - across 42 domains and in 35 languages, so a facility that draws all the strands of the business together and makes it easier for customers to navigate is hopefully going to encourage them to come back to us often."

Buyers can contact sellers to make an offer, request information or ask about similar machinery they may have. There is also a 'Comparison Tool' function, which allows comparing used machinery or equipment advertised on the site. 'My Mascus' log-on page is easy to navigate and there is a range of special options available for signed-up users:

• Faster searching, and access to "Comparison Tool "function
• Sending contact requests without the need to re-enter contact data
• Placing free 'want ads' and receiving notification about availability of searched equipment.

Mascus' team is convinced that these new functions will give users a better browsing experience, and will also encourage international trade. "My Mascus gives our customers a site that is easy to use and full of relevant features such as the ability to place 'want ads', or bookmarking favorites and it takes all the hassle out of buying and selling used heavy machinery and vehicles," says Larsson. "Our aim is to provide the best online platform for all our customers, regardless of location. My Mascus is the next generation of online buying and selling platforms and we believe that it will set a new benchmark for this kind of site throughout the world," he concludes.