MyParichay™ And Shine.com Launch India's First Facebook Connection Based Job Board Capabilities

Online, February 4, 2013 (Newswire.com) - This product is part of suite of products that allows job seekers and employers harness the power of social media in their job search and talent acquisition strategies. According to a 2012 Job Seeker Study1; 60 percent of job seekers in India are only on Facebook and more than one-in-three (36%) believe over 25% of their Facebook contacts can help them with their career progression. On the employer side, 66 percent of employers reported they want to increase their investment in social media and Facebook to recruit potential job candidates.

One of the main benefits of the MyParichay Social Bar™ is that Shine.comusers are able to see which of their Facebook friends and friends of friends work in the company that posted the open job on Shine.com. Once they have this information they can forward their resume to these connections and increase their chances of getting an interview. On average, a network of 200 Facebook friends translates to 30,000 professional connections through Shine's MyParichay Social Bar™. Recruiters, in turn, use Shine and MyParichay™ to promote jobs and source talent that is not found on LinkedInTM or active on Naukri.com.

"MyParichay™ is committed to make job search easier for young professionals and helping people leverage the power of their Facebook network to develop fulfilling careers," said Ranjan Sinha, Co-founder and Chairman of MyParichay™.

"This is a great partnership that brings traditional and social technology into a unified experience to over 60 million Facebook users in prime hiring age in India. In a highly competitive job market Shine job seekers are able to getthe critical inside connection into a company and forward their resume with a single click providing an unprecedented advantage" said Amit Garg, Business Head of Internet Business, HT Media (which owns Shine.com).

About Shine.com
Shine.com is India's 2nd largest job portal with over 1cr candidate database and over 150,000 jobs opening on site. It is built on a unique 2-way Matching technology to deliver better relevance to both candidates and recruiters. In addition to the powerful portfolio of online recruitment solutions, Shine offers a multi-pronged strategy involving print, online and on-ground events.

About MyParichay™
MyParichay™ (www.myparichay.in) is a game changing social recruitment platform that reduces friction between candidate supply and recruiter demand leveraging Facebook based social mechanics. MyParichay's proprietary technology enables recruiters to create an effective Facebook presence, automate and amplify their employee referral programs, and discover candidates through a combination of professional and social indicators. At over 7 Million profiles, the MyParichay™ network is adding 1 Million searchable profiles every month.