MyRegistry.com Launches Free Universal Gift Registry/Wishlist SDK to Enhance iPhone Apps for Retailers

Online, August 25, 2010 (Newswire.com) - FORT LEE, N.J. - MyRegistry.com, the leader in online gift registry technology, today announced the release of a new SDK for developers that will significantly enhance any ecommerce iPhone application by including universal gift registry or wish list
functionality. This SDK, which is free to implement and easy to install, will help retailers maximize merchandise sales by allowing users to add any item to their universal gift registry
with MyRegistry.com, conveniently from their iPhone.

This revolutionary SDK is now allowing any ecommerce iPhone application or website that have an iPhone app, to have universal gift registry functionality and therefore increase revenue. When
customers add an item to their gift registry or wish list through the new SDK, it will be combined with MyRegistry.com's current service offerings and provide users the capability of adding any
item onto one, universal gift platform while away from their computers.

"We continue with our mission to make any item in the world accessible to be placed on a universal gift registry or wish list" said Oded Berkowitz, Founder and CEO of MyRegistry.com.
"Mobile retail is growing rapidly and its needs for this service are apparent. Merchants and iPhone developers will love the ease at which our SDK can be integrated into their iPhone applications and the benefits that it offers customers to have their friends and family purchase products on their behalf for any gift giving occasions."

Universal wish lists bring much wanted incremental sales to participating retailers and defy the current downturn in the retail industry, offering an opportunity for consumers, who may not have the resources to purchase an item themselves get the item purchased for them on a gift giving occasion. Registry and wish list usability has gone far beyond the bridal and baby industry and now encompasses holiday, birthday and any other gift giving occasion.

About MyRegistry.com

Launched in 2005, MyRegistry.com is dedicated to streamlining the gift-giving process by providing its members with the ability to add items from any store in the world (online or brick-and-
mortar) onto one technologically advanced, feature-rich and user-friendly platform. MyRegistry.com is the premier service for online gift registries for weddings, baby showers, birthdays, holidays and any other gift-giving occasions.

For more information:
Lule Dine 201-363-0045
[email protected]