National Sports Masters Magazine to Launch at the Australian Masters Games This October

Australia, September 8, 2015 (Newswire.com) - On your marks. Get set.

Steady now…

When the Australian Masters Games said they 'want to be all over it' I decided to jump in, boots and all!

John Hancock, General Manager, EzyMedia Australia

A new Australian sports magazine for the 30+ sports-lover is due to hit newsstands across the country this October in time for its launch at 2015 Australian Masters Games.

“Australians, we love our sport… and we’re not getting any younger,” said John Hancock, general manager of EzyMedia, publishers of Australia’s newest sporting magazine The Sports Masters. “Our team in Canada came up with the idea and we were all focused on a big launch over there before Christmas. Then I started talking to some of my friends and colleagues over here about it and I guess their excitement was fuel to my fire. When the Australian Masters Games said they ‘want to be all over it’ I decided to jump in, boots and all!”

By 2021 57% of the Australian population will be over 30. Each year Australians spend over $8.2 billion dollars on sport and physical recreation products and services. 74% of Australians 35 years and over (50% of Australians 55+) participate in sport or physical recreation. Last year 2.3m Australians volunteered for a sporting or recreational organisation. There are an estimated 1.5m masters athletes in Australia and 10,000 of them are travelling to Adelaide this October to compete at the 2015 Australian Masters Games.

The Sports Masters magazine will draw on the already sizable and expanding industry of masters sports and recreation for men and women over 30 years. Launching at the upcoming Australian Masters Games, The Sports Masters is set to become a hive of sporting stories, events, galleries and opinions generated by its educated and generally affluent 30+ readership. These men and women share high passion for sport and the financial capacity to sustain it. Indeed, for the dedicated athletes expenses mount quickly, including sports clothing and apparel, equipment, training/coaching fees, registrations, memberships, physiotherapy, travel and accommodation… and now a new must-have subscription!

From stories of personal-best conquests to the achievements of Australia’s elite master athletes, the magazine will inspire participation and comradery at every level. Article invitations have already gone out to athletes, coaches, sports journalists, physiotherapists, health professionals, charities, clubs, event managers and others, ensuring a wide mix of raw and polished content that should appeal to many.

So what makes this new magazine any different from other sports publications in the market? Mainly its appeal and strategy is broader than the average male-oriented sport-specific magazine. The Sports Masters uniquely targets equally male and female 30+ athletes, wannabes or recreationists with high passion for sport and the disposable income to sustain it. All their content will be produced by the readers and the print magazine is just one component of a multi-pronged media strategy that includes online communities, social media, and even a submit-your-story menu link.

Truth is, we’re scratching our heads asking why a magazine like this doesn’t already exist? The readership demographics (30+, affluent, educated with disposable income) are the Holy Grail for advertisers and it’s a market that will just get bigger and bigger. The south pacific alone is brimming with masters events, from regional townships like the upcoming Lismore Masters Games in NSW this month to the Pan Pacific Masters Games and Alice Springs Masters Games next year, then the World Masters Games in NZ in 2017.

If you would like to contribute your story to The Sports Masters magazine, go to www.thesportsmasters.com.au and click on the menu link “Your Story”. For sponsors the link to the TSM media kit can be found in the website footer.

“We now plan to launch in Canada early 2016 with a new partnership in place that will bring a launch distribution of 200,000 readers, so that will be different ball game all together,” said John. “I actually like the idea of starting a bit smaller here in Australia. It lets us learn more about our contributors, sponsors and readers over time. Already the enthusiasm I hear down the line of the phone or read in my inbox gets me hyped and ready to jump!”

Steady now… Get set. GO!