Natura World Welcomes Ted Sehl as Chief Financial Officer

Online, December 29, 2009 (Newswire.com) - CAMBRIDGE, ONTARIO î º Natura World Inc. is pleased to announce the appointment of Ted Sehl to the newly created position of Chief Financial Officer. He will report directly to Ralph Rossdeutscher, President of Natura World Inc.

Mr. Sehl's successful career in finance includes positions at W.C. Wood Corporation, a leading manufacturer of freezers and refrigerated appliances and McDonald's Restaurants of Canada. Additionally, Mr. Sehl serves on the board of Hammond Manufacturing, a global electrical and electronics manufacturer.

A graduate of York University in Toronto, Mr. Sehl is an MBA and a Chartered Accountant.

"Like all of North America, Natura hunkered down during the recession, refining and focusing our growth, " says Ralph Rossdeutscher, President of Natura World Inc. "But we have continued to innovate, expand and grow in new directions. Ted will be a driving force as we march forward at the swift and steady course we've set for ourselves and the industry."

Mr. Sehl will work closely with Mr. Rossdeutscher to identify the cornerstone resources that will foster innovation and growth.

Natura World is a family-owned business focused on mattresses, bedding and pillows with environmental integrity. We know a good night's sleep is as important as diet and exercise are to a healthy lifestyle. Our green, natural and organic bedding, pillows and mattresses are as nourishing for the people who sleep on them as they are for our fragile world.