Natural & Organic Bedding for Babies - Available Now in the UK

Online, March 23, 2010 (Newswire.com) - Media Contact
Julia Rosien
Natura World Inc
Office: 888-628-8723 x250
Email: [email protected]
Website: http://www.naturaworld.com
Natural & Organic Bedding for Babies - Available Now in the UK

CAMBRIDGE, ONTARIO î º Natura World Inc, leader in the green and organic mattress and bedding industry, is happy to announce it's debute in the UK at the Harrogate Nursery. Cumberland Bedding has obtained exclusive rights to distribute Natura Baby & Kids products throughout the UK.

Natura baby products are inspired by nature and nurtured by innovation. Natura cot mattresses are made from natural Talalay latex, which is breathable, antimicrobial and hypoallergenic. They're wrapped in wool to help with temperature regulation and then sealed with soft, breathable cotton. The natural ingredients repel common allergens such as dust mites, mold and bed bugs so babies breathe easy.

Research studies show babies settle more quickly and sleep for longer periods on wool. The Medical Journal of Australia published a study that showed a marked improvement in weight gain of low birth-weight babies who slept on wool. The researchers concluded that wool, "produced a soothing, swaddling effect that reduced stress on the infant and lowered metabolic activity."

"Parents today are looking for more natural choices for their babies," said Stephen Faint, proprietor of Cumberland Bedding. "Natura makes it easy for parents to make informed decisions on products that directly affect their children's health."

Natura mattresses have passed all the testing for the Soil Association and have been given permission to promote their highly acclaimed organic certification at the Harrogate Nursery Fair this weekend.

Natura World and Cumberland bedding believe in the power of word of mouth and plan to help UK consumers learn more about organic and natura bedding via Facebook and Twitter and other relevant social networks. They will also work closely with bloggers and adhere to the new FTC guidelines in the use regarding transparency of information on blogs.

"There is no greater power than the voice of a blogger - especially a parent blogger," added Faint. "Our communities on Facebook and Twitter will help us develop and tweak products and they'll tell their friends what they like and don't like. That kind of feedback is priceless."

Naturafamily.com was officially launched just in time for the opening of the Las Vegas Market, Las Vegas, Nevada, USA, February 1, 2010. The site allows parents to comment on their satisfaction of the products, which is another tool parents can use to make smart buying choices.

To learn more about the Natura World nursery products, please visit www.naturafamily.com or contact Julia Rosien at Natura World. You may also contact Stephen Faint directly (Cell: +44771-155-7265 or Office: +44-208-596-0366).

Please stop by the Harrogate Nursery Fair, March 28-30, booth D15 & D16.

About Natura World: Founded 15 years ago by the Rossdeutscher family, Natura is committed to nurturing healthy bodies, souls and planet through healthy sleep systems. By providing a nourishing night's sleep through sustainable, earth-friendly materials and manufacturing, Natura truly is where nature meets nurture. It's not a trend. It's about aligning personal values with everyday actions. A good night's sleep makes for happier, healthier people and ultimately a better planet. Please visit www.naturaworld.com for more information.