Necktie With A Secret Appeals To Men And Women

Online, October 26, 2010 (Newswire.com) - Rialto Tie Company Celebrates 1st Anniversary With Sales Event

Just one year after opening its online store,
The Rialto Tie Company has started to impact the world of formal attire by means of its hand-sewn, 100% woven-silk neckties with a secret. While the front of a Rialto tie provides the professional and stylish look expected from a premium necktie, the covertness comes from a provocative, yet classy pinup model hidden on the back.

Beginning on November 1, 2010, to celebrate their first anniversary, Rialto will hold a month long sales event featuring a buy one, get one free offer on all ties. Via rialtotiecompany.com, customers can shop for ties by model or by pattern, choosing a combination that's tailored to their personalized sense of style.

While the secret on the back of the ties has been largely responsible for much of the initial sales volume, the quality of the neckties may be the real secret. According to The Rialto Tie Company Founder/Designer, Marc Fussell, "Most customers providing feedback on their purchase comment on the high quality of our neckties." While in product development, the company conducted competitive research and testing against top designer neckties that cost upward of $150. As a result, Rialto's ties are on par with any tie found in a high-end department store. "Adding a level of fun and engagement that no other tie can offer wasn't the only objective of our design team. Producing a necktie with outstanding quality was equally important," added Fussell.

Although the company anticipates the primary portion of sales to continue to be attributed to men for daily wear, events and groomsmen gifts, there is another segment highly interested in Rialto ties - women. "Over 20% of our current customer base is women. We believe that most women are purchasing Rialto ties because of the reassurance factor. Buying a boyfriend or husband a gift they are sure he will like is difficult, and going with a Rialto is a decision they can confidently make," explains Fussell.

The Rialto Tie Company currently offers a choice of 15 woven-silk necktie fabrics that can be paired with any of 10 unique models. Each tie is one of a limited number made - to reduce the probability that a customer will meet another with the exact design. Perfect for any formal occasion, the models on the back cannot be seen - unless purposely shown. All neckties are shipped in distinguished gift-ready packaging, and at a price of $49.97, a Rialto is perfect for those that love both high-end fashion and fun.

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NOTE: High res. product photos are available upon request.

Media Contact:
Jason Alloy
424-298-0010
[email protected]