NetConsultCo.com: Online Marketing to Male Consumers Can Prove Difficult

Online, August 15, 2012 (Newswire.com) - Apart from having a website, many small businesses have found that creating a presence on social media sites, such as Facebook or Pinterest is a great way to boost sales. However, according to a recent article found on Practical Ecommerce, many businesses have discovered that it is difficult to reach male consumers. While countless companies have invested in online marketing strategies, research reveals that those organizations may not really be reaching male audiences, if the business is targeting such demographics. NetConsultCo.com notes that these trends may be true, but through proper instruction, business owners can formulate their own strategies as to how to connect to male consumers.

According to the article, Pinterest is the "hot new property of the moment" regarding social media outreach for businesses; statistics estimate that anywhere from 68 to 80 percent of Pinterest users are female. Likewise, this February the Pew Internet & American Life Project reported that "women were almost twice as likely to post Facebook status updates as men were." Notably, it can be difficult for companies to develop marketing strategies targeted towards male consumers, if men are not present as a majority on any major social networking site.

NetConsultCo.com trains its users on how to form solid online marketing campaigns that are proven to increase sales. In response to the lack of male consumers on social networks, NetConsultCo.com comments in a recent press statement, "While the majority of active Pinterest, Facebook and Twitter users may be female, it should also be observed at how widespread these social networks are. Facebook alone reported 955 million users at the end of June 2012. Unlike a billboard or local advertisement, companies using the Internet can drive business on a global scale, across every demographic. These businesses simply need to pay attention to the patterns of men who are active on social networks and develop a strategy that is in agreement with such behavior."

Although social marketing is a major part of web-based outreach, NetConsultCo.com notes that other strategies should come into play. The company instructs its clients to also take advantage of web design and search engine optimization practices to draw in more consumers. NetConsultCo.com explains that while social networks may possibly be dominated by female audiences, virtually every demographic in today's society is present somewhere on the Internet.

ABOUT:
In order to address the challenges presented by today's unique online market, NetConsultCo has developed a series of programs designed to help small business owners and other clients tackle Internet-based sales. The company offers one-of-a-kind relationships with its students by providing one-on-one training that emphasizes the changing trends in online marketing. The coursework is crafted to meet the needs of both beginner and advanced students through innovative training tools and wide curriculum selection.

For more information on available courses, visit www.NetConsultCo.com