NetConsultCo.com: Online Retailers Should Target Family Consumers

Online, September 11, 2012 (Newswire.com) - Online marketing is a vast, growing industry that has grown immensely in recent years due to its ability to offer businesses with a way to reach more consumers in a cost-effective manner. Whatever the need for expansion, NetConsultCo.com is a leading educator in online marketing, as it provides unique programs that help entrepreneurs learn how to adapt to the world of Internet-based sales. The company encourages small businesses to enter the online retail space as a way to improve branding, gain more consumers, and in turn, generate more revenue through increased sales. However, NetConsultCo.com adds that while virtually every demographic can be reached through the online marketplace, it is important for retailers to note which ones are most active.

A recent article from News.com.au reveals a new report from Getprice-a shopping comparison website-that suggests consumers coming from families may prove a more viable market than those who are currently single. The company's research found that "71 percent of online shoppers were married or had partners, and 27 percent were single." The article explains that the reasons behind this trend may be that mother's-responsible for a majority of a household's purchases-may be looking to shop in a way that saves time as they tend to other responsibilities. NetConsultCo.com adds that the Internet is all about convenience, and every business should take the opportunity to make shopping easier for busy families.

The article reports that the industries affected by this consumer trend are diverse, with clothing and electronics near the top of the list. NetConsultCo.com responds in a recent press statement, "Noting that families are more likely to make purchases, small business owners who operate online stores should find ways to brand their products in a way that are family-friendly."

Although family-oriented consumers may be more responsive to online marketing campaigns,the article adds that they are intelligent about their purchasing decisions, often searching for the best price before they buy. While this may seem like an obstacle to small businesses, NetConsultCo.com explains that business owners should make it their responsibility to offer special deals and lower prices than competitors in order to stay relevant to family consumers. If a business cannot compete with lower prices, it must identify what sets it apart from other retailers in order to entice consumers. NetConsultCo.com concludes that families are often more likely to stick with brands that they find to be worthwhile, so by targeting these consumers small businesses are likely to tap into a loyal customer base that will continue to make purchases in following years.

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In order to address the challenges presented by today's unique online market, NetConsultCo has developed a series of programs designed to help small business owners and other clients tackle Internet-based sales. The company offers one-of-a-kind relationships with its students by providing one-on-one training that emphasizes the changing trends in online marketing. The coursework is crafted to meet the needs of both beginning and advanced students through innovative training tools and wide curriculum selection.

For more information on available courses, visit www.NetConsultCo.com